Erica Tevis
Erica Tevis is founder and owner of Little Things Favors, a retail supplier of wedding and party favors and supplies since 2003. Tevis has her Master’s in Criminal Justice, but she prefers investigating problems and finding solutions for her ecommerce site. She is also a mom of two boys, three furbabies, and is working on her first novel. Email Erica.
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Business
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Merchant Voice
Mobile friendly, but just barely
April 22, 2015 • Erica Tevis
Google’s long awaited “mobile friendly” algorithm change occurred yesterday, April 21. Sites that weren’t mobile friendly (as determined by Google) presumably experienced a reduction in mobile-search rankings. In this post,
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Business
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Merchant Voice
How to promote your ecommerce business
February 27, 2015 • Erica Tevis
During a recent discussion in a New Jersey wedding professionals networking group, a new member asked, “If you could promote your business through only one form of advertising, what would ...
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Business
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Merchant Voice
Achieving a work-life balance
January 7, 2015 • Erica Tevis
Resolutions made in a new year are frequently discarded by the end of January. But a few years ago, when I was burnt out of running my own business, I ...
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Fraud Prevention
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Merchant Voice
How I detect ecommerce fraud
November 17, 2014 • Erica Tevis
I read an article the other day that said online fraud is at its highest during the Black Friday to Cyber Monday timeframe. It’s no wonder: That is the busiest ...
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Business
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Merchant Voice
5 off-page SEO tactics, from a do-it-yourself merchant
October 27, 2014 • Erica Tevis
In “11 ecommerce SEO tips, from the trenches,” my post in August, I discussed how I manage on-page search engine optimization. But even the best on-page SEO may not be ...
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Business
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Merchant Voice
5 reasons to satisfy unreasonable customers
September 25, 2014 • Erica Tevis
When I was 15 I was hired for my first job as a cashier for a major fast food chain. With no customer service experience, I owe much of my ...
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Business
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Merchant Voice
11 ecommerce SEO tips, from the trenches
August 31, 2014 • Erica Tevis
If you are a small ecommerce business owner, chances are your budget is limited for areas such as advertising, search engine optimization, email marketing, and website design. I’ve been in ...
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Business
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Merchant Voice
Identify your target customers, and market to them
July 30, 2014 • Erica Tevis
A friend moved to Europe last month and launched, with her fiancé, a business aimed at teaching locals the English language. She messaged me and asked for advice on the ...
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Business
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Merchant Voice
Overcoming search-engine penalties the DIY way
June 26, 2014 • Erica Tevis
Ecommerce is a competition. No matter how well you run your operation, using white hat techniques, producing original content and sharing it on the web, ecommerce owners compete against a ...
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