Articles by:
Ezra Firestone
Ezra Firestone
Ezra is a partner in BOOM! by Cindy Joseph and the company’s head of digital marketing. He runs a private network of ecommerce websites and regularly consults for companies across the U.S and Canada. He is the founder and creative director of SmartMarketer, an information hub for do-it-yourself entrepreneurs.
Ezra’s ecommerce and online businesses have given him the freedom of resources needed to help his community through non-profit work. As the head of We Are Family Manhattan, an all-volunteer, no cost of administration non-profit organization, Ezra organizes the re-distribution of surplus goods and food to those in need.
-
Design & Development
I often ask ecommerce owners about the color choices for their stores. Most say, “I like these colors and thought they would look nice,” or “My designer came up with it.”