Ezra Firestone

Ezra is a partner in BOOM! by Cindy Joseph and the company’s head of digital marketing. He runs a private network of ecommerce websites and regularly consults for companies across the U.S and Canada. He is the founder and creative director of SmartMarketer, an information hub for do-it-yourself entrepreneurs.
Ezra’s ecommerce and online businesses have given him the freedom of resources needed to help his community through non-profit work. As the head of We Are Family Manhattan, an all-volunteer, no cost of administration non-profit organization, Ezra organizes the re-distribution of surplus goods and food to those in need.
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Design & Development
How to Choose Colors for Your Ecommerce Site
April 9, 2013 • Ezra Firestone
I often ask ecommerce owners about the color choices for their stores. Most say, “I like these colors and thought they would look nice,” or “My designer came up with it.”
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