Ezra is a partner in BOOM! by Cindy Joseph and the company’s head of digital marketing. He runs a private network of ecommerce websites and regularly consults for companies across the U.S and Canada. He is the founder and creative director of SmartMarketer, an information hub for do-it-yourself entrepreneurs.
Ezra’s ecommerce and online businesses have given him the freedom of resources needed to help his community through non-profit work. As the head of We Are Family Manhattan, an all-volunteer, no cost of administration non-profit organization, Ezra organizes the re-distribution of surplus goods and food to those in need.
I often ask ecommerce business owners about the color choices for their stores. Most of the answers are similar to “I like these colors and thought they would look nice,” or “My designer came up with it.” If that is how you pick your colors, you are missing a huge opportunity to convey ...
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