Gagan Mehra

Articles by: Gagan Mehra

Gagan Mehra

Gagan Mehra is managing director of Deloitte Digital, an international consulting firm. He is an expert in ecommerce and data. He has worked in multiple industries, across four continents, deploying various ecommerce solutions and in the process has solved many ecommerce and Big Data challenges.

He can be reached at gaganmehra@gmail.com, or on Twitter: @ga2n.

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How Larger Retailers Integrate Physical Stores with Ecommerce Sites

August 23, 2011 • Gagan Mehra

Most large retailers I work with have brick-and-mortar stores in addition to ecommerce sites. Better integration between these two channels is always one of their goals. Though the integrations vary for every retailer, a few key strategies are consistent. I will describe them in this ar...
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5 Ways to Segment Your Customer Base

July 28, 2011 • Gagan Mehra

Ecommerce businesses need to understand their customers. But it takes time and money to attend to each customer individually. The best strategy is to segregate the customer base into common attributes — called "segments." You can then target each segment with specific marketing campaign...
Design & Development
The Four P’s of Mobile Commerce

June 28, 2011 • Gagan Mehra

Mobile commerce is growing. And consumers' use of mobile devices is growing. But mobile commerce is not for all ecommerce merchants. This article will help answer the question, "Is mobile commerce important for my site?" Merchants can analyze the applicability of mobile commerce to the...
Design & Development
4 Ways to Make Site-Search Effective

May 18, 2011 • Gagan Mehra

Search is the second-most critical function on an ecommerce site, after the shopping cart checkout. Shoppers use site search even if they are familiar with the navigation of your site. You can relate to this by thinking of all the instances when you have gone to Amazon.com looking for a...
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10 Large-company Features That Help Smaller Merchants

April 27, 2011 • Gagan Mehra

Editor's Note: We welcome Gagan Mehra as our newest contributor. He's a seasoned ecommerce consultant to large retailers, having worked for a "Big 4" accounting and consulting firm for over ten years. For us, he brings his large-company insights to smaller merchants. Large ecommerce ...