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Google Shopping: Preparing for Paid Listings
July 3, 2012 • Jody Isaksson Hartwig
It’s been a month of heated debate and speculation since Google announced its intention to phase out free listings on its comparison shopping engine, Google Product Search, and transition to paid listings built on Product Listing Ads for its new initiative, Google Shopping. Google expla...
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Understanding Comparison Shopping Engines
June 6, 2012 • Jody Isaksson Hartwig
Editor's note: We welcome Jody Hartwig as our newest contributor. She is a senior account manager at Acumium, an ecommerce consulting and technology firm. She is also a longtime advisor to ecommerce merchants. For us, Hartwig will address the pros and cons of marketplaces and comparison...