Kevin Gold
Kevin Gold is a managing partner and co-founder at Enhanced Concepts, Inc. which specializes in turning website visitors into leads and sales through conversion marketing. Kevin is a frequent contributing author to multiple trade publications and a frequent speaker.
Kevin has extensive experience working with companies ranging from Fortune 1,000 to entrepreneurial start-ups. He has worked with more than 100 companies in diverse markets and across the world to maximize their search engine marketing and increase website sales and leads through proven conversion strategies.
Kevin can be reached at kevin@enhancedconcepts.com or online at Enhancedconcepts.com.
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Conversion
Widgets: Moving Your Web Store Into The Community
January 21, 2008 • Kevin Gold
Social media has grown to become a serious tool in a merchant’s marketing arsenal. Sites like Shopwiki.com, Thisnext.com and others provide excellent opportunities for merchants to gain favorable reviews and referrals, and other social networking sites like Del.icio.us, Reddit.com, Mys...
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Conversion
Aligning Keywords And Landing Pages
May 16, 2007 • Kevin Gold
As a child you probably played "connect the dots," drawing a line from number to number to create a picture that answered a riddle. Pay-per-click (PPC) marketing presents a similar "connect the dots" scenario. The "dots" are points within the customer experience value chain. This chain...
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Fraud Prevention
Do Security Measures Boost Conversion?
December 1, 2006 • Kevin Gold
Achieving high performance for your ecommerce business is complicated. It requires building an effective combination of trust, convenience and relevance on your website using technology, design, usability and influence. If you consider industry statistics, you'll quickly realize why it...
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Conversion
Gaining Insight Into Live Chat
October 1, 2006 • Kevin Gold
The irony of “live chat” is that there most likely isn't any “chat” at all. Live chat is usually a text-based communication that happens online between a customer and a merchant. It's akin to the instant messaging youmight do with a friend through Apple's iChat or AOL's InstantMessenger...
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Conversion
Integrating Bricks and Mortar with eCommerce
July 1, 2006 • Kevin Gold
Today‘s shopper expects convenience. Merchants integrating brick-and-mortar stores, ecommerce sites and catalogs will increase repeat purchase rates and achieve higher levels of customer satisfaction. In any multi-channel retail consumer interaction, traffic and sales are being driven ...
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Conversion
Attracting The Right Traffic
July 1, 2006 • Kevin Gold
Gaining just one percent more sales or leads from your visitors can significantly impact your bottom line, yet the common practice of improving website conversion often focuses exclusively on redesigning and optimizing your website. Website conversion — the process of turning website v...
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