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Widgets: Moving Your Web Store Into The Community
January 21, 2008 • Kevin Gold
Social media has grown to become a serious tool in a merchant’s marketing arsenal. Sites like Shopwiki.com, Thisnext.com and others provide... Read More »
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Aligning Keywords And Landing Pages
May 16, 2007 • Kevin Gold
As a child you probably played "connect the dots," drawing a line from number to number to create a picture that answered... Read More »
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Do Security Measures Boost Conversion?
December 1, 2006 • Kevin Gold
Achieving high performance for your ecommerce business is complicated. It requires building an effective combination of trust, convenience and relevance on your... Read More »
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Gaining Insight Into Live Chat
October 1, 2006 • Kevin Gold
The irony of “live chat” is that there most likely isn't any “chat” at all. Live chat is usually a text-based communication... Read More »
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Integrating Bricks and Mortar with eCommerce
July 1, 2006 • Kevin Gold
Today‘s shopper expects convenience. Merchants integrating brick-and-mortar stores, ecommerce sites and catalogs will increase repeat purchase rates and achieve higher levels of... Read More »
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Attracting The Right Traffic
July 1, 2006 • Kevin Gold
Gaining just one percent more sales or leads from your visitors can significantly impact your bottom line, yet the common practice of... Read More »