Practical Ecommerce
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    Kevin Gold

    Kevin Gold is a managing partner and co-founder at Enhanced Concepts, Inc. which specializes in turning website visitors into leads and sales through conversion marketing. Kevin is a frequent contributing author to multiple trade publications and a frequent speaker.

    Kevin has extensive experience working with companies ranging from Fortune 1,000 to entrepreneurial start-ups. He has worked with more than 100 companies in diverse markets and across the world to maximize their search engine marketing and increase website sales and leads through proven conversion strategies.

    Kevin can be reached at or online at

  • Conversion

    Widgets: Moving Your Web Store Into The Community

    January 21, 2008 •

    Social media has grown to become a serious tool in a merchant’s marketing arsenal. Sites like, and others provide excellent opportunities for merchants to gain favorable reviews and referrals, and other social networking sites like,, Mys... Read More »

  • Conversion

    Aligning Keywords And Landing Pages

    May 16, 2007 •

    As a child you probably played "connect the dots," drawing a line from number to number to create a picture that answered a riddle. Pay-per-click (PPC) marketing presents a similar "connect the dots" scenario. The "dots" are points within the customer experience value chain. This chain... Read More »

  • Conversion

    Do Security Measures Boost Conversion?

    December 1, 2006 •

    Achieving high performance for your ecommerce business is complicated. It requires building an effective combination of trust, convenience and relevance on your website using technology, design, usability and influence. If you consider industry statistics, you'll quickly realize why it... Read More »

  • Conversion

    Gaining Insight Into Live Chat

    October 1, 2006 •

    The irony of “live chat” is that there most likely isn't any “chat” at all. Live chat is usually a text-based communication that happens online between a customer and a merchant. It's akin to the instant messaging youmight do with a friend through Apple's iChat or AOL's InstantMessenger... Read More »

  • Conversion

    Integrating Bricks and Mortar with eCommerce

    July 1, 2006 •

    Today‘s shopper expects convenience. Merchants integrating brick-and-mortar stores, ecommerce sites and catalogs will increase repeat purchase rates and achieve higher levels of customer satisfaction. In any multi-channel retail consumer interaction, traffic and sales are being driven ... Read More »

  • Conversion

    Attracting The Right Traffic

    July 1, 2006 •

    Gaining just one percent more sales or leads from your visitors can significantly impact your bottom line, yet the common practice of improving website conversion often focuses exclusively on redesigning and optimizing your website. Website conversion — the process of turning website v... Read More »