Kevin Gold

Articles by: Kevin Gold

Kevin Gold is a managing partner and co-founder at Enhanced Concepts, Inc. which specializes in turning website visitors into leads and sales through conversion marketing. Kevin is a frequent contributing author to multiple trade publications and a frequent speaker.

Kevin has extensive experience working with companies ranging from Fortune 1,000 to entrepreneurial start-ups. He has worked with more than 100 companies in diverse markets and across the world to maximize their search engine marketing and increase website sales and leads through proven conversion strategies.

Kevin can be reached at kevin@enhancedconcepts.com or online at Enhancedconcepts.com.

Widgets: Moving Your Web Store Into The Community

January 21, 2008 • Kevin Gold

Social media has grown to become a serious tool in a merchant’s marketing arsenal. Sites like Shopwiki.com, Thisnext.com and others provide... Read More »
Aligning Keywords And Landing Pages

May 16, 2007 • Kevin Gold

As a child you probably played "connect the dots," drawing a line from number to number to create a picture that answered... Read More »
Do Security Measures Boost Conversion?

December 1, 2006 • Kevin Gold

Achieving high performance for your ecommerce business is complicated. It requires building an effective combination of trust, convenience and relevance on your... Read More »
Gaining Insight Into Live Chat

October 1, 2006 • Kevin Gold

The irony of “live chat” is that there most likely isn't any “chat” at all. Live chat is usually a text-based communication... Read More »
Integrating Bricks and Mortar with eCommerce

July 1, 2006 • Kevin Gold

Today‘s shopper expects convenience. Merchants integrating brick-and-mortar stores, ecommerce sites and catalogs will increase repeat purchase rates and achieve higher levels of... Read More »
Attracting The Right Traffic

July 1, 2006 • Kevin Gold

Gaining just one percent more sales or leads from your visitors can significantly impact your bottom line, yet the common practice of... Read More »