Kiri Masters is founder and C.E.O. of Bobsled Marketing, an Amazon marketing agency. Kiri launched her first ecommerce business as a side project while pursuing a career as a commercial banker. After realizing how many other companies struggle to keep up with Amazon's ever-shifting rules and practices, she founded Bobsled Marketing, to help.
In 2016, Kiri published The Amazon Expansion Plan, which offers a close-up view of generating predictable results for Amazon sellers and advertisers. Kiri is the winner of a Silver Stevie® Award for Young Female Entrepreneur of the Year.
Consumer brands can advertise to prospects on so many channels. There are seemingly countless options for targeting and for creative copy. Facebook and Google have long been the dominant consumer advertising channels. Shoppers use both of these platforms to discover and research products. But a third option, Amazon, is gaining ad share.
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