Lee Goldberg
Lee Goldberg is the Vice President of Corporate Development with PRIME Visibility LLC. He has successfully worked with both Fortune 500 companies and entrepreneurial startups to put together high performance organic and paid search campaigns. Lee is a Google Adwords Qualified Individual, a Yahoo! Sponsored Search Ambassador and a Microsoft adExcellence Member, as well as a frequent guest lecturer on paid search, search engine optimization and closed-loop Internet marketing.
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Conversion
Landing Pages: Five Pointers to Boost Conversions
September 11, 2008 • Lee Goldberg
Website traffic is up. Your pay-per-click (PPC) ads are receiving traffic, and you’re reaching your monthly budget. Sounds like your paid search campaign is working well, right? Well, not necessarily. If you’re like most Internet advertisers, you’re not investing in a paid search campa...
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Conversion
Improving Your Yahoo! Quality Index Score
July 11, 2008 • Lee Goldberg
Most pay-per-click advertisers are familiar by now with concept of the PPC Quality Score. Advertisers running on the major search engines may think that the variables that Google looks at are the same as those at Yahoo!. Both Google’s Quality Score and Yahoo!’s Quality Index aim to prov...
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