Lihi Lothan

Lihi Lothan is the founder of The Spetz, an ecommerce UX and conversion consultancy, and of Dee2See, where she reviews the buying experiences of direct-to-consumer sites.

Her work helps merchants find the revenue hidden in the copy and the flow and addresses the small decisions shoppers feel without noticing. She advises brands on agentic commerce and AI shopping agents without forgetting the humans behind them.

Since 2008 Lihi has designed and optimized online stores. Before The Spetz, she was user engagement director for Ecommerce Partners, a consultancy; Nickelodeon Israel brand director for Ananey Communications, a PR firm; and creative vice president for Grey Interactive, a marketing agency.

Contact Lihi via email or LinkedIn.