Mac McSwain
Mac McSwain is a CPA and a partner of McSwain Hiott CPAs, a Charleston, S.C. firm that provides accounting and advisory services to ecommerce entrepreneurs nationwide. Email Mac.
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Business
QuickBooks Online vs. Xero: Which Is Better?
March 30, 2015 • Mac McSwain
Most ecommerce merchants are familiar with QuickBooks and QuickBooks Online. Xero, a hosted accounting platform for small businesses, is less known. As a CPA for small-to-midsized ecommerce companies, I prefer ...
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Business
Using KPIs to Measure Ecommerce Performance
February 24, 2015 • Mac McSwain
I am a CPA who provides accounting services to ecommerce merchants. Many merchants often focus exclusively on sales, profits, and bank balances to determine if their business is successful. But,
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