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    Massimo Arrigoni

    Massimo Arrigoni

    Massimo Arrigoni is CEO and co-founder of Early Impact, whose flagship shopping cart software, ProductCart, is used by companies worldwide. He can be reached at or online at

  • Conversion

    Gift Certificates Create Automatic New Customers

    May 14, 2008 •

    Electronic gift certificates can be a great way to acquire new customers. When an existing customer buys one for a friend, the friend becomes a free and automatic customer acquisition, unless they were already shopping with you. When a new customer buys a gift certificate for a friend, ... Read More »

  • Design & Development

    Analysis: The New PayPal

    April 26, 2007 •

    To more than 50 million users, PayPal used to signify a peer-to-peer payment exchange that relied largely on email notifications. Not anymore. While PayPal still stands as one of the most recognized brands in the ecommerce world, it’s no longer a single payment system: It's a suite of d... Read More »

  • Management

    Overseas Customers: Just Clicks Away

    July 1, 2005 •

    Your web store is a few clicks away, regardless of where those clicks geographically occur. Clearly, international sales can help you increase your online sales, and many internet merchants are taking advantage of them. But there are several challenges that are associated with selling p... Read More »