Massimo Arrigoni - Practical Ecommerce

Articles by: Massimo Arrigoni

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Massimo Arrigoni

Massimo Arrigoni

Massimo Arrigoni was CEO and co-founder of Early Impact. Its pioneering shopping cart software, ProductCart, was used by companies worldwide.

Conversion
Gift Certificates Create Automatic New Customers

May 14, 2008 • Massimo Arrigoni

Electronic gift certificates can be a great way to acquire new customers. When an existing customer buys one for a friend, the friend becomes a free and automatic customer acquisition, unless they were already shopping with you. When a new customer buys a gift certificate for a friend, ...
Design & Development
Analysis: The New PayPal

April 26, 2007 • Massimo Arrigoni

To more than 50 million users, PayPal used to signify a peer-to-peer payment exchange that relied largely on email notifications. Not anymore. While PayPal still stands as one of the most recognized brands in the ecommerce world, it’s no longer a single payment system: It's a suite of d...
Business
Overseas Customers: Just Clicks Away

July 1, 2005 • Massimo Arrigoni

Your web store is a few clicks away, regardless of where those clicks geographically occur. Clearly, international sales can help you increase your online sales, and many internet merchants are taking advantage of them. But there are several challenges that are associated with selling p...