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Conversion
Gift Certificates Create Automatic New Customers
May 14, 2008 • Massimo Arrigoni
Electronic gift certificates can be a great way to acquire new customers. When an existing customer buys one for a friend, the friend becomes a free and automatic customer acquisition, unless they were already shopping with you. When a new customer buys a gift certificate for a friend, ...
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Design & Development
Analysis: The New PayPal
April 26, 2007 • Massimo Arrigoni
To more than 50 million users, PayPal used to signify a peer-to-peer payment exchange that relied largely on email notifications. Not anymore. While PayPal still stands as one of the most recognized brands in the ecommerce world, it’s no longer a single payment system: It's a suite of d...
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Cross-border Selling
Overseas Customers: Just Clicks Away
July 1, 2005 • Massimo Arrigoni
Your web store is a few clicks away, regardless of where those clicks geographically occur. International customers can help increase your online sales.