Massimo Arrigoni
Massimo Arrigoni was CEO and co-founder of Early Impact. Its pioneering shopping cart software, ProductCart, was used by companies worldwide.
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Conversion
Gift Certificates Create Automatic New Customers
May 14, 2008 • Massimo Arrigoni
Electronic gift certificates can be a great way to acquire new customers. When an existing customer buys one for a friend, the friend becomes a free and automatic customer acquisition, unless they were already shopping with you. When a new customer buys a gift certificate for a friend, ...
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Design & Development
Analysis: The New PayPal
April 26, 2007 • Massimo Arrigoni
To more than 50 million users, PayPal used to signify a peer-to-peer payment exchange that relied largely on email notifications. Not anymore. While PayPal still stands as one of the most recognized brands in the ecommerce world, it’s no longer a single payment system: It's a suite of d...
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Cross-border Selling
Overseas Customers: Just Clicks Away
July 1, 2005 • Massimo Arrigoni
Your web store is a few clicks away, regardless of where those clicks geographically occur. International customers can help increase your online sales.
How to Track ChatGPT Traffic in GA4
How Keywords Drive Helpful Content
Temu and Shein Cut U.S. Advertising
Rethink Your Email Sunset Policy
Charts: U.S. Digital Media Trends 2025
A Playbook for Influencer Marketing
Drive More ROI from Meta and Google Ads