Matt Carroll

Articles by: Matt Carroll

Email marketing consultant Matt Carroll has been helping companies implement best practices, increase their response rates, and grow their lists since 1998. He provides copywriting, design, and coaching for subject lines, emails, landing pages, and opt-in forms, as well as campaign deployment. His specialty is finding opportunities for clients by analyzing their database and campaign reports. Matt is also an expert with Google AdWords and search engine optimization (SEO). Contact him at 562-696-9363 or matt@placeworld.net

Email Marketing: Optimize the New Subscriber Experience

June 24, 2009 • Matt Carroll

Response rates are almost always higher for new subscribers to an email list. According to the "Email Marketing Benchmark Guide" by MarketingSherpa,... Read More »
Email Marketing: Split Testing Improves Results “Up to 191 Percent”

May 26, 2009 • Matt Carroll

Split testing of email marketing campaigns can improve open rates, click through rates and even purchase conversion rates. More email service providers... Read More »