Email Marketing: Optimize the New Subscriber Experience
June 24, 2009 • Matt Carroll
Response rates are almost always higher for new subscribers to an email list. According to the "Email Marketing Benchmark Guide" by MarketingSherpa, subscribers click through at a 25 percent higher rate in their first month than in their second, and 67 percent higher in the first month ...
Email Marketing: Split Testing Improves Results “Up to 191 Percent”
May 26, 2009 • Matt Carroll
Split testing of email marketing campaigns can improve open rates, click through rates and even purchase conversion rates. More email service providers are offering split test functionality, making it possible to upload two or more versions of a single broadcast and send them to random ...