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Business
Bikewagon.com: From Classifieds To eBay To Its Own Website
February 13, 2008 • Pat Callahan
Dale Majors is passionate about cycling. So much so that in 1999, at age 16, he decided to take a chance with selling bicycle gear online. His original goal was simple: He was looking to upgrade his own cycling equipment and needed the money to do so. Like other young aspiring entrepren...
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Business
eCreamery.com: Ice Cream Made To Order
February 11, 2008 • Pat Callahan
In Omaha, Neb. is a historic neighborhood called Dundee. If it sounds vaguely familiar it may be because it is home to Warren Buffet, the second richest man in the world. It is also home to a unique parlor and online venture named eCreamery. eCreamery and its website, eCreamery.com,...
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Business
Online Merchant Caters To Serious Musicians
January 30, 2008 • Pat Callahan
Andy Rothstein has been playing electric guitars for more than 30 years. However, he had a problem that lead to an idea. The problem was that guitars did not sound as well as they should. The idea was Rothstein Guitars and its website, Guitar-mod.com, which Rothstein runs with his wife...
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Business
Killersocks.com: Socks Go Mainstream
December 5, 2007 • Pat Callahan
“True love is like a pair if socks: You gotta have two and they’ve gotta match.” -Unknown Brendan Gallagher and Kerren Lynch-Gallagher aren’t your typical website owners, if there is such a thing. Brendan directs animation at Out To Play Entertainment. And Kerren, who goes by Kerry, is...
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Conversion
Social Site Search
November 28, 2007 • Pat Callahan
Fast, which may be a company best known for specializing in site search, has launched a product platform that is looking to socialize the ecommerce storefront search function. It’s called FAST Recommendations, and it is based on offering product recommendations similar to those of Amazo...
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Design & Development
Web Hosting Companies: Sources To Help You Choose
August 22, 2007 • Pat Callahan
When it comes to selecting a web host, there’s a lot to choose from. It’s possible your Internet Service Provider (ISP) may have its own web hosting capabilities, and it’s not a bad place to start. However, more than likely you’ll need an independent host that can specifically address y...
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Design & Development
Catalogs Can Complement An eCommerce Site
August 19, 2007 • Pat Callahan
As ecommerce businesses begin to grow, a dilemma some may face is the decision of whether a catalog is an appropriate multichannel tool. Latienda.com, which sells a variety of items not generally available outside of Spain, was faced with just such a predicament six years ago. And int...
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Conversion
Photography: More Than a Decent Camera
July 18, 2007 • Pat Callahan
A picture is worth a thousand words. And in the ecommerce world, a product image can determine whether a customer makes the purchase, or not. But for potential merchant photographers, it turns out taking something as simple as a picture isn't really all the simple. The process often tim...
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Conversion
SellPoint Offers “Active” Product Tours
July 13, 2007 • Pat Callahan
Ecommerce businesses want to move more merchandise. A service called SellPoint can help with this, by creating, hosting and syndicating customizable product tours. These tours integrate detailed, 360-degree images, combined with video, animation, product statistics, data sheets and even...
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