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Business
Dieselpoint’s Chris Cleveland (Part 2)
November 13, 2006 • PEC Staff
In the second of a two-part series, Chris Cleveland CEO of Dieselpoint speaks with Practical eCommerce’s Contributing Editor Mitch Bettis about how site-search technology improves sales at websites. Cleveland also ...
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Conversion
Making Liquidation Work For You
November 13, 2006 • PEC Staff
Liquidation is a very scary word for most of us. But the reason we get nervous is just because we really don't understand what liquidation is. One man who is extremely familiar with the process is Bob Nelson, president of Power Retailing, a retail consulting firm. Nelson explains liquid...
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Conversion
Accessibility – The Wheelchair Ramp to Your Website
November 13, 2006 • PEC Staff
The original creator of the World Wide Web, Tim Berners-Lee, dreamed of an information space that was open to everyone on the planet. But like many dreams, imagination took over and the vision became layered with roadblocks that effectively brought down the shutters for many users. Acc...
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Business
Dieselpoint’s Chris Cleveland
November 6, 2006 • PEC Staff
In the first of a two-part series, Chris Cleveland CEO of Dieselpoint speaks with Practical eCommerce’s Contributing Editor Mitch Bettis about how site-search technology improves sales at websites. Cleveland also ...
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Conversion
Diversify Traffic + Cultivate Subscribers = Win Big in Ebiz
November 6, 2006 • PEC Staff
The Amazon River starts as a drop of rain falling into a tiny trickle of a stream way up in the mountains of South America. At its end, the Amazon pumps up to 300,000 cubic meters of water into the Atlantic Ocean every second during the rainy season. To build from a trickle to a torrent...
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Conversion
A Win-Win Situation: Why Affiliate Marketing Works
November 6, 2006 • PEC Staff
Affiliate marketing can be a profitable venture for you, as a merchant or affiliate. It presents you with a great opportunity to increase revenue, and build valuable business relationships. Affiliate Benefits and Resources As an affiliate partner, you're capitalizing on traffic you al...
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Conversion
A Closer Look at Microsoft adCenter
November 1, 2006 • PEC Staff
Microsoft adCenter was officially launched in May 2006 after a nine-month beta period in the U.S. Surprisingly, however, many business owners and advertisers are not aware of its existence, and, among those who are, some are hesitant to try it out. While Google and Yahoo! have had pay...
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Conversion
Usability Report Card: Hummerpartsclub.com
November 1, 2006 • PEC Staff
In this Usability Report Card, we’re taking a look at Hummer Parts Club, an ecommerce store selling accessories for the full range of Hummers. I realize Hummers aren’t as innocuous as headsets or vinyl toys, but let’s put the politics aside and concentrate on improving an ecommerce stor...
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Business
This Month: Adding Staff, Computers and Equipment
November 1, 2006 • PEC Staff
As any ecommerce merchant knows, there’s more to launching a successful online business than just launching a website. Patrick Coughlin has owned and operated American Diamond Importers, an independent brick-and-mortar jewelry store in St. Clair, Mich., for almost 15 years. St. Clair i...
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Conversion
Product Sourcing: Online Consignment Business
November 1, 2006 • PEC Staff
Consignment is a simple concept: taking other people’s products and selling them for a percentage of the sale. According to Skip McGrath, of Skipmcgrath.com, a successful eBay PowerSeller, “[Consignment selling] is the fastest-growing phenomenon on eBay.” The key to successful online co...
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Design & Development
Quick Query: Second Bite’s Chad Herman
November 1, 2006 • PEC Staff
PeC: What does Second Bite do for online businesses? Herman: Second Bite gives the merchant the opportunity to remarket to any individual who, for whatever reason, is not able to complete the purchase at the time of the site visit. We get back in front of that consumer with a target...
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Business
Ongoing Growth Challenges Carolina Rustica
November 1, 2006 • PEC Staff
Richard Sexton has parlayed his 10 years of brick-and-mortar success into a dynamic multichannel sales business with Carolina Rustica. With a combination of brick-and-mortar and online sales, Carolina Rustica expects to generate about $3.5 million in 2006, a 30 percent increase from the...
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Conversion
Multichannel Tools
November 1, 2006 • PEC Staff
Research indicates that multichannel shoppers are more valuable than customers who shop via a single sales channel, but findings by San Francisco-based firm Modalis Research Technologies show that multichannel buyers expect the company to know everything about their transaction history ...
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Conversion
Marketplaces: A Great Entry Point
November 1, 2006 • PEC Staff
If a merchant is wanting to begin selling online or take a small step toward diversifying into new sales channels, one of the public marketplaces, namely eBay and Amazon, is typically a safe environment for rookies. Scot Wingo, CEO of ChannelAdvisor, says that, as a general rule, his f...
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Conversion
Catalogs Make A Comeback
November 1, 2006 • PEC Staff
Ecommerce is to traditional business methods what a sci-fi cruiser is to a Model T. It’s all about technology, convenience, responsiveness—up-to-date stuff light years away fromthe sepia-toned days ofmail-order catalogs. Or so it would seem. But consider this: the humble catalog is onc...
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Business
Carolina Rustica’s Richard Sexton
November 1, 2006 • PEC Staff
Richard Sexton has parlayed his 10 years of brick-and-mortar success into a dynamic multichannel sales business with Carolina Rustica. With a combination of brick-and-mortar and online sales, Carolina Rustica expects ...
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Business
ChannelAdvisor’s Scot Wingo
November 1, 2006 • PEC Staff
ChannelAdvisor CEO Scot Wingo discusses the new opportunities businesses have with the advent of new online sales channels. ChannelAdvisor provides consulting and software to help merchants deploy products across multiple ...
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Business
Merchant Advantage’s Michael Lambert
November 1, 2006 • PEC Staff
Are you wondering why you should you be pushing products to shopping comparison sites or are you looking for a tool that can help you push products to various shopping ...
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Business
Stone Edge Technology’s Barney Stone
November 1, 2006 • PEC Staff
Do you need an order management solution to help manage activity from multiple sales channels? Are you struggling to manage the mounds of paperwork from sales that come to your ...
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Conversion
Comparison Shopping Sites
November 1, 2006 • PEC Staff
With millions of ready-to-buy consumers turning to shopping comparison sites, experts advise retailers to consider participating in one of the Internet's newest sales channels. Shopping comparison sites like Yahoo! Shopping, Shopping.com, Shopzilla, NexTag, Froogle, Jellyfish and other...
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Conversion
What Is Multichannel Selling?
November 1, 2006 • PEC Staff
Defining multichannel selling has taken a new twist in recent years, but the end result is the same for merchants — getting products to sell in the hands of potential customers. In the old days (about 10 years ago), multichannel selling consisted of two options — brick-and-mortar stores...
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Business
Infopia’s Ralf VonSosen
November 1, 2006 • PEC Staff
Ralf VonSosen, vice president of Infopia (www.infopia.com), a company that provides an ecommerce platform to help merchants manage multichannel sales endeavors, speaks about how to begin thinking about selling in ...
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Business
Newsletter Tips from Blue Penguin
October 23, 2006 • PEC Staff
Michael J. Katz is founder and “chief penguin” of Blue Penguin Development, Inc., a consulting firm helping companies increase sales by showing CEOs how to market to their existing relationships,
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Conversion
Why Your Business Should Be Blogging
October 23, 2006 • PEC Staff
Whereas letter writing was the primary method of communicating with friends, family, heads of state, and businesses 150 years ago, today's blogs have become a major means of interpersonal and mass communication. Before there was telephone or TV or Internet, people actually enjoyed lette...
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Conversion
Pay-Per-Call: A Smarter Way to Advertise
October 23, 2006 • PEC Staff
Pay-per-call has been one of the trends in online marketing recently. In fact, pay-per-performance advertising, overall, is gaining ground as more and more businesses discover the high value proposition it provides. Different search engines are incorporating this type of marketing, incl...
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Business
Email Marketing Tips from Clint Smith
October 16, 2006 • PEC Staff
How frequently should I send email marketing messages and newsletters to my customers, what should I put in the subject line to improve the open rate, and how to include ...
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Business
MyEmma.com’s Clint Smith Part 2
October 8, 2006 • PEC Staff
Are you still using Outlook Express or another text-based email client to email information to your customer base? Are you afraid to convert to and .html-based email service because you ...
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Design & Development
How To Start a Video Blog
October 7, 2006 • PEC Staff
Web logs, commonly referred to as "blogs," came into the mainstream about two years ago. Not really a newsletter or traditional .html-page publishing, blogs resemble more of a web-based diary where the creator records their thoughts, posts links or responds to questions. Initially, bl...
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Business
Website Profile – Satellite Radio Superstore
October 1, 2006 • PEC Staff
Matt and Amiee Moffett launched the Satellite Radio Superstore three years ago have an quickly built their site into one of the top 10 independent retailers for XM Radio. Sales ...
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Business
Scene7’s Sheila Dahlgren
October 1, 2006 • PEC Staff
Scene7 is another leading company in the image management business. Scene7 provides services that can improve the product display features on ecommerce sites including zoom and pan features, online catalogs ...