A former Rotarian Scholar and Silicon Valley veteran, Rebecca Ray is a senior analyst at independent market research firm Common Sense Advisory, where her primary focus is enterprise globalization, social media, multilingual SEO, and global product development. Her other coverage areas include outsourcing, testing, multimedia localization, and internationalization.
Prior to joining the research firm, she was managing editor for the Localization Industry Standards Association (LISA). Since 1980, Ray has focused on designing, testing, adapting, and marketing software outside of the U.S. She has managed worldwide product design, localization, and marketing for successful products sold internationally by IBM, Netscape Communications, Remedy Systems, Symantec Corporation, and Sun Microsystems.
She has a B.A. from Hanover College and a M.A. from Indiana University. She has lived and worked in Asia, Europe, the Middle East, and Latin America for many years. She is fluent in English and French, and proficient in Portuguese, Spanish, and Turkish.
Language translation is a professional service, similar to the ones provided by accountants, lawyers, and designers. However, unlike those services, translation is generally priced by the word, rather than by... Read More »