Practical Ecommerce
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    Sarah Worsham

    Sarah Worsham is CEO & Web Strategist of Sazbean Consulting, which specializes in Internet Marketing and Strategy. Sarah has over ten years of experience in the Internet/New Media industry, ranging from business development, strategy, marketing and usability to programming and web systems. She has both a computer engineering and an MBA, which she puts to use helping businesses use the web effectively. With her husband, Aaron, she blogs regularly on Internet Marketing, Strategy & Technology at You can reach Sarah at or on Twitter.

  • Conversion

    Using Ning to Boost Word-of-Mouth Marketing

    November 3, 2009 •

    Social networks allow consumers to obtain information about a company or product straight from other consumers. These conversations are powerful drivers in marketing since consumers are more likely to listen to what another consumer (especially a friend or colleague) says than what a c... Read More »

  • Conversion

    Use LinkedIn To Promote Your Online Store

    September 2, 2009 •

    Many people think of LinkedIn as a business community, but it can also be helpful for promoting your online store. It can help build your network, conduct research, demonstrate your expertise, and market your products. LinkedIn For Your Online Resume One of the best uses of LinkedIn i... Read More »

  • Marketing

    Blogging Builds Trust, Demonstrates Expertise

    July 9, 2009 •

    Blogging is extremely important to ecommerce businesses. It's one of the easiest ways to update the content on your website, and it also demonstrates your expertise about your products. When done correctly, blogging can complement your products and offer a reason for people to return to... Read More »

  • Conversion Makes Social Media Strategy Easy

    June 9, 2009 •

    Once you’ve figured out exactly what you want to do as far as social media, it can seem like a chore to implement a plan. You may have several different social media networks you want to update at once and you’re not always near a computer. provides a service where you can updat... Read More »

  • Conversion

    Social Media: Create a Strategy for Your Online Store

    May 13, 2009 •

    Most of us are familiar with Facebook, Twitter, Flickr and other social networking sites. There has been quite a bit of coverage on how to use them, but how should an online merchant create an overall social media strategy? First, Determine Your Goals The first step to any social medi... Read More »

  • Conversion

    Selling (And Socializing) On Facebook

    April 14, 2009 •

    Facebook offers ecommerce companies an opportunity to both market their products and connect with their customers. Traffic to Facebook has increased by 149% from February 2008 to February 2009, according to Hitwise, and it’s not just from the young crowd. Visitors over age 35 have incre... Read More »

  • Conversion

    Twitter Can Help Your Online Business

    March 10, 2009 •

    Most people shop online for convenience rather than customer service. And while inroads have been made into providing better customer service online, the personal aspect is often still missing. Enter Twitter, a social networking and micro-blogging tool that allows you to send 140 chara... Read More »

  • Conversion

    Using Flickr to Socialize Your Products

    February 10, 2009 •

    Flickr, a photo sharing site, can be a powerful tool for promoting your products. Not only can you upload images of your products, where they can be seen throughout the Flickr website, but you can encourage your customers to participate and socialize with your company and products by up... Read More »

  • Design & Development

    Credit Card Theft: Steps to Protect You and Your Customers

    November 20, 2008 •

    Having even one credit card number stolen from your site can tarnish your reputation and impact sales for years. It is important to be aware of potential security flaws and how to mitigate them to protect yourself. “A breach of cardholder data can be big money in fines and remediation ... Read More »