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Analytics & Data
Using Google Analytics to Value Soft Conversions
April 25, 2016 • Steve Hammer
The fantasy of ecommerce is that every user who visits a site is ready to buy. The data tells us otherwise. More than 90 percent of users leave without purchasing, and the ...
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Analytics & Data
Google Analytics: 3 Ways to Use Transaction Data to Grow Revenue
March 29, 2016 • Steve Hammer
You’d be hard pressed to find an ecommerce operator that didn’t think that revenue was the most important metric. Revenue is easy to track, and most ecommerce platforms integrate revenue ...
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Analytics & Data
For Ecommerce Analytics, Start with a Strategy
February 17, 2016 • Steve Hammer
When the Powerball lottery hit $1 billion, a company had a brilliant marketing idea. It spent $20 on a lottery ticket and offered to share the winnings with anyone who ...