Viktoria Kanevsky

Articles by: Viktoria Kanevsky

Viktoria Kanevsky

Viktoria Kanevsky is an ecommerce and digital marketing consultant from Los Angeles who specializes in fashion, lifestyle (beauty, pets, and restaurants), and fitness businesses. Her primary focus is how to build, run, and profit from an online presence with a tight budget.

Viktoria is the former head of digital at LAShowroom, the largest online fashion marketplace in the U.S., as well as Ed Hardy, the multimillion dollar fashion retailer.

She has worked with leading brands such as Hale Bob, Electric Yoga, Disney, Playboy, Roca Wear, Super Dry, 7 Jeans, Broaderband, Living Doll, Poetic Justice Jeans, Bidz.com, Hoyle, Broderbund, and many more, as well as wholesalers and local businesses.

Viktoria holds B.S. in Fine Arts and Architecture from Kharkiv State University in the Ukraine, an M.B.A. from American InterContinental University, and an internet marketing certification from U.C.L.A. She has spoken at industry conferences such as eTail and Internet Retailer.

Contact Viktoria.

Conversion
9 Ways to Reduce Apparel Returns

August 6, 2019 • Viktoria Kanevsky

Four triggers cause apparel returns. In my years of running apparel boutiques, I used the following checklist. It kept returns to less than .5 percent (one-half of 1 percent) of overall sales.
Inventory
12 Ways to Lower Inventory Costs

July 8, 2019 • Viktoria Kanevsky

U.S. retailers are reportedly sitting on about $1.43 in inventory for every $1 of sales. Decreasing inventory costs should therefore be a priority for all merchants. In my experience, there are many options for reducing inventory costs. In this post, I'll review 12 of them.
Social Media
12 Ways to Attract Instagram Followers and Drive Engagement

June 7, 2019 • Viktoria Kanevsky

Instagram plays an enormous role in social media marketing and advertising. In this post, I'll offer 12 ways to improve Instagram performance — to attract followers, engage them, and ultimately generate traffic and sales to your ecommerce site.
Marketing & Advertising
How Smaller Fashion Merchants Can Outperform the Big Guys

May 6, 2019 • Viktoria Kanevsky

Smaller fashion and lifestyle businesses typically have limited budgets for marketing, personnel, and web development. Here are four ways that smaller online companies can thrive.
Marketing & Advertising
Don’t Neglect Pinterest for Fashion, Lifestyle Marketing

April 19, 2019 • Viktoria Kanevsky

Fashion and lifestyle businesses typically favor Instagram and Facebook for marketing. Most neglect Pinterest. That's a mistake. Pinterest is a critical, untapped source of quality traffic.
Marketing & Advertising
How Fashion Wholesalers Benefit from Social Media

March 6, 2019 • Viktoria Kanevsky

Social media marketing can be unclear and confusing for smaller B2B companies. Fashion and lifestyle companies, in particular, often don’t understand why they need social media or the best way to use it.
B2B
7 Digital Marketing Channels for Apparel Wholesalers

February 11, 2019 • Viktoria Kanevsky

Apparel wholesalers don't typically devote money and effort to online marketing. This is a huge mistake. Marketing online can expose those products to thousands of potential customers every day, worldwide.
Marketing & Advertising
Best Ad Options for Smaller Fashion Merchants

January 16, 2019 • Viktoria Kanevsky

Small companies on shoestring budgets would be better off to grow organically via search engine optimization, social media, and email. Those channels, to be sure, are time and labor intensive. But the efforts will pay off. However, if you have the resources to invest in advertising, consider the following channels.
Inventory
16 Inventory Sources for Fashion Retailers

December 5, 2018 • Viktoria Kanevsky

Merchants who prefer touching and feeling during the buying process should consider trade shows. Wholesale, online marketplaces are another good way of finding fashion merchandise. You can shop dozens of vendors at the same time without leaving your office.
Marketing & Advertising
Holiday Social Media Tips for Fashion, Lifestyle Merchants

November 2, 2018 • Viktoria Kanevsky

To entice holiday shoppers to come to a smaller store instead of, say, a leading brand, go the extra mile — from product selection to customer service to unique marketing, including social media campaigns. Organize social media holiday campaigns by channels, such as Instagram, Facebook, YouTube, and Pinterest.
Marketing & Advertising
Holiday Marketing for Fashion and Lifestyle Merchants

October 4, 2018 • Viktoria Kanevsky

When should holiday marketing begin? To me, holiday marketing should never stop. If that's not feasible, finalize a holiday marketing plan as early as possible. Here is my holiday marketing to-do list for fashion and lifestyle merchants.
Marketing & Advertising
Fashion Merchants Can Build a Business around Social Media

September 5, 2018 • Viktoria Kanevsky

Most lifestyle and fashion merchants use social media. But many don’t realize how critical it is to their business. For large retailers, social media is typically responsible for 3-7 percent of ...
Content Marketing
Low-cost Content Marketing for Fashion Merchants

July 31, 2018 • Viktoria Kanevsky

Content is an essential part of an overall marketing strategy for online merchants, including those in the fashion industry. But most smaller fashion retailers don’t typically have the budget for a professional content strategist. In this post, I'll describe an affordable content marketing strategy that works for my clients, industry leaders, and me.
Business
15 Common Mistakes of Fashion and Lifestyle Merchants

July 12, 2018 • Viktoria Kanevsky

The failure rate for startup businesses in the U.S. is roughly 80 percent. As a consultant and former employee for fashion and lifestyle businesses, I can point to frequent missteps that lead to business failure. In this post, I'll list 15 common mistakes of small and large companies, in my experience.
Social Media
Do-it-yourself Instagram Guide for Lifestyle Brands

June 14, 2018 • Viktoria Kanevsky

Instagram is a critical social network for fashion and lifestyle merchants, for two reasons. First is brand representation. Branding is how consumers perceive a company. Instagram is mainly visual — images ...
Marketing & Advertising
18 Mother’s Day Marketing Ideas for Lifestyle and Fashion Merchants

May 4, 2018 • Viktoria Kanevsky

Mother’s Day can generate substantial revenue for fashion and lifestyle merchants. In this post, I’ll offer 18 tactics and strategies to spur ecommerce sales during this important shopping holiday. Products and ...