Building an Ecommerce Business, Part 2: Platform Picking

Selecting an ecommerce platform is among the most critical decisions of a new entrepreneur. There are hundreds of choices — hosted, licensed, open source. Key factors in the process typically include ease of use, flexibility, growth capabilities, and cost.

This is the second installment in my series on launching, growing, and selling an ecommerce business. For the first installment, “Part 1: Choosing Partners,” I interviewed my Beardbrand co-owner, Lindsey Reinders. She and I discussed the importance of supportive and knowledgeable partners. We addressed how to choose the right partners and how to resolve inevitable conflicts afterward.

For this installment on selecting an ecommerce platform, I spoke with Carson McComas. He is the founder and CEO of Fuel Made, a Spokane, Wash.-based ecommerce agency, launched in 2000, that specializes in Shopify development and email marketing using Klaviyo.


Sign up for our email newsletter