Building an Ecommerce Business, Part 4: Copywriting Counts

Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for emails, social media, or product descriptions — will give your online store a personality to stand above competitors.

In this fourth installment in my series of conversations about building an ecommerce business, I visited with Neville Medhora, founder of Kopywriting Kourse.


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