Fraud Prevention

Combatting fraud is fundamental to selling online. Our Fraud Prevention category addresses the various types of fraud merchants must prevent — stolen credit cards, identity theft, “porch pirates,” “friendly fraud,” chargebacks, and more. We also look at prevention services, trends, and developments.

  • Fraud Prevention

    Click Fraud Not Top PPC Concern

    June 27, 2007 •

    Click fraud has been a popular topic of discussion for a number of years, and it doesn’t appear the issue will fade away anytime soon. The industry is full of various numbers thrown around putting the click fraud rate anywhere from .02 percent (claimed by Google) to 30 percent or more. ...

  • Fraud Prevention

    Click Fraud: What To Do When You’ve Been Cheated

    June 11, 2007 •

    So you think you’re a victim of click fraud, and the question is now what? Well, it’s time to play “cyber detective” and get refunds from pay-per-click (PPC) engines for the wasted dollars. But keep in mind, because click fraud eats away search engine revenue in the form of reimbursed c...

  • Fraud Prevention

    Three Basic Steps Can Curb Credit Card Fraud

    February 7, 2007 •

    A loss of $15,000 in diamonds during the height of the Christmas-buying frenzy would be enough to make most people sing the holiday blues. Not Pat Coughlin. Coughlin has owned and operated American Diamond Importers, an independent brick-and-mortar jewelry store in St. Clair, Mich., fo...

  • Fraud Prevention

    Don’t Let Selling Internationally Scare You

    January 31, 2007 •

    Matt Alper launched three years ago from his living room in San Antonio, Texas. His idea was to sell specialized shoes and boots to police, firemen and security personnel. Now, three years later, he’s moved into his own warehouse, he has 11 employees and 10 percent of his t...

  • Fraud Prevention

    What You Didn’t Know About Payment Systems

    January 17, 2007 •

    What you don't know can truly hurt your online business. This has never been more true than when you set out to choose an Internet payment systems. It's not so much that making a wrong decision can harm your business irreparably (although, it can); it's that there is so much information...

  • Fraud Prevention

    Fraud-Proofing Your Ebiz

    December 11, 2006 •

    I know a business that had its website hacked: Its entire customer database was hijacked and thousands of customer credit card numbers were stolen at the same time. In the following months, the hackers did their best to steal as much as they could from this business through a number of...

  • Fraud Prevention

    Do Security Measures Boost Conversion?

    December 1, 2006 •

    Achieving high performance for your ecommerce business is complicated. It requires building an effective combination of trust, convenience and relevance on your website using technology, design, usability and influence. If you consider industry statistics, you'll quickly realize why it...

  • Fraud Prevention

    Is Your Data Vulnerable?

    October 1, 2006 •

    Having just returned from the MIVA Conference, I’m sure my editor is quite antsy. I’m late with this column— not due to procrastination. I’ve always got something to say, but after I instructed a session on security for online store administrators, I realized that a great percentage of ...

  • Fraud Prevention

    Payment Processing: Choose the System that Fits

    April 1, 2006 •

    One of the most critical decisions business owners have to make is how they are going to process payments from their website. Entrepreneurs frequently find themselves asking if a merchant account is what they need or if they need a private payment system (a “PPS”) such as PayPal or the ...

  • Fraud Prevention

    eCommerce Fraud: Build a Human Firewall

    April 1, 2006 •

    There is a fellow from Europe named Kevin Mitnick, who can find your Social Security number online in 15 seconds. He was the hacker who was elevated to “computer terrorist” status by the FBI and Interpol. They caught him and put him in jail for five years, but there are thousands like h...

  • Fraud Prevention

    Winning the Fight Against Click Fraud

    April 1, 2006 •

    If somebody were to tell you that 20% of your advertising budget was being wasted on fraud, would you be worried? If you advertise on pay-per-click search engines, such as Google AdWords, Yahoo! Search Marketing (formerly Overture), MIVA, or others, you have reason to be concerned. Acc...