Charts: Digital Habits of U.S. Consumers 2024

According to Deloitte’s “2024 Connected Consumer” study, most U.S. consumers — Gen Zs, Millennials, Gen Xs, older — spend more time interacting with people online than in person. Moreover, most feel that online interactions build meaningful connections, viewing digital relationships equal to face-to-face.

Deloitte’s study explores the digital habits of U.S. consumers. Conducted by the firm’s Center for Technology, Media & Telecommunications, the June 2024 survey gathered insights from nearly 4,000 U.S. consumers. It examined their use of tech devices and services.

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According to the survey, 38% of respondents reported that they have either experimented with it or used generative AI for projects and tasks.

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Respondents to the Deloitte study stated experimenting with gen AI increased their confidence in producing quality content and creativity.

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Most generative AI users express interest in engaging with generative AI chatbots for various purposes.