Here is a list of product releases and updates for late July from companies that offer services to online merchants. There are updates on shoppable images and video, ecommerce personalization, mobile marketplaces, payment processing, virtual fittings, and daily deals.
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Ecommerce Product Releases
Shopify integrates with eBay. Expanding its sales channels, Shopify is adding integration to eBay. eBay will receive product inventory, pricing, description, and images in real time. Orders made on eBay, as well as messages from eBay buyers, will be imported directly to Shopify for fulfillment. Shopify expects the eBay integration to go live this fall, first to U.S. merchants selling domestically.
Amazon’s Treasure Truck hits the road. Based in Seattle since its 2016 launch, Amazon’s Treasure Truck will be driving into select cities, according to a tweet from @treasuretruck. Complete with pirates (or star athletes) at the wheel, the vehicle uses text messages to promote daily deals. Amazon users text TRUCK to 24193 to discover daily offers. Users can then purchase through the mobile app and pick up at the truck.
Kenshoo introduces ecommerce marketing. Kenshoo, a leader in agile marketing, has announced its foray into ecommerce marketing. The first phase of this initiative leverages Amazon ads’ API with a select group of agencies and brands as design partners. Kenshoo is making its ecommerce offering available to more brands through its invite-only design partner program.
Curalate Showroom to bring commerce to consumers anywhere. Curalate introduces Curalate Showroom, a solution that makes social the new storefront. With Curalate Showroom, images and videos on virtually any social channel become shoppable while simultaneously introducing people to products. With roughly 2.5 billion users, social channels are increasingly becoming the place for brands to showcase their offerings. Contact for pricing.
Ibotta unveils mobile marketplace expansion. Shopping app Ibotta has announced the expansion of its mobile marketplace, adding new mobile commerce partners within the app to help shoppers earn rewards on everyday purchases. The new additions, powered by mobile partnership platform, Button, feature leading mobile brands, such as Booking.com, 1-800-Flowers.com, Atom Tickets, CheapOair.com, and eBags. Since the launch of Ibotta’s mobile marketplace just months ago, the app’s mobile shopping category has grown to roughly 20 brands, and will drive $500 million in sales for 2017.
Amazon introduces Spark for social shopping. Spark is Amazon’s new social feature to improve product discovery and social shopping. Users upload photos of their favorite products. Others can give comments or follow links to purchase through Amazon. The feed-style interface is similar to Instagram. Amazon Spark is available in the Amazon app for iPhone.
Yieldify launches Dynamic Social Proof for ecommerce brands. Yieldify, a customer journey optimization service, has launched Dynamic Social Proof, which is triggered onsite messages that use live website traffic data to show the number of other shoppers viewing products in real time. The feature is the latest release for the Yieldify conversion platform, which provides ecommerce marketers with a suite of easy-to-use tools to create customer journeys that increase conversions, capture leads, and grow customer value.
Spring introduces personalization app for shopping. Spring is introducing a new personalization technology that will deliver more than 1,500 online brands to a new mobile shopping experience that is tailored to an individual’s style, size, and price point. Spring’s advanced proprietary machine learning technology delivers a convenient and curated experience that constantly learns from and adapts to browsing and purchase behaviors. Spring is a fashion destination, offering a large curated brand assortment of fashion, beauty, lifestyle, and home.
Find Me A Shoe launches footwear virtual fitting service. Find Me A Shoe has launched the beta version of its virtual fitting service for footwear called “Try Me.” Find Me A Shoe offers its fitting service to footwear retailers and brand outlets. The recommendation engine simulates a shopper’s foot inside every model before suggesting the best size and fit.
Vantiv announces ecommerce payments and security extensions for Magento. Vantiv, a provider of payment processing services and technology, has announced it is developing comprehensive ecommerce payments and security extensions for the Magento 1 and Magento 2 platforms. In addition to traditional credit and debit card processing, gift cards, mobile wallets, alternative payment methods, Level 1, Level 2, and Level 3 card processing, and international payment options, Vantiv’s Magento extensions will include the following value-added services and supplementary payments capabilities: Vantiv Recovery, Vantiv Recurring Engine, Vantiv Issuer Insights, Vantiv iQ for eCommerce, Vantiv eProtect, Vantiv Fraud Toolkit, and tokenization.
TouchCR announces integrations with Amazon, Shopify, Magento, WooCommerce, and BigCommerce. TouchCR, a platform that empowers B2C companies to develop customer insights, has announced its full lineup of shopping cart integrations available exclusively on its cloud-based marketing platform. With integrations into Amazon, Shopify, Magento, WooCommerce, and BigCommerce shopping carts, TouchCR enables marketers to develop a deep understanding of how consumers are engaging with their products across all online channels in real time. Armed with a 360-degree view of customer shopping behavior, marketers are empowered to provide more personalized and targeted messaging, enhancing the customer journey and converting more sales leads.
Dsco partners with Shippo to give retailers and suppliers the data intelligence to optimize fulfillment and shipping. Dsco, a supply chain intelligence company, has announced its partnership with Shippo, an enterprise shipping software provider. Shippo’s normalized shipping carrier data, including full shipping lifecycle visibility, will be combined with Dsco’s own standardized inventory and order data, to provide valuable insights to Dsco’s client network around spend efficiencies in the fulfillment stage of an order.