Management & Finance

February 2020 Top 10: Our Most Popular Posts

Since 2005 we’ve published articles, podcasts, and webinars to empower ecommerce merchants. What follows are the 10 most popular articles that we published in February 2020. Articles from early in the month are more likely to make the list than later ones.

Canada-based Entrepreneur Scales to 15 Websites, 30 Remote Employees

Ronnie Teja immigrated to Vancouver, Canada in 2008. He was 22. Fast-forward to 2020, and he owns and operates a thriving ecommerce company that sells watches and related accessories across 15 websites, including Branzio.com.   Read more…

6 Ways to Know If Your SEO Is Broken

Gut feel. That’s how ecommerce marketers sometimes gauge the health of their search engine optimization program. SEO contains many gray areas, for sure. But an evaluation requires data, not a hunch.  Read more…

Coronavirus Disrupting the Global Economy, Including Ecommerce

When the coronavirus outbreak emerged in Wuhan, Hubei Province, Chinese authorities asserted that it was localized, albeit in an area with a large population and many manufacturing plants.  Read more…

5 Content Marketing Ideas for March 2020

Ecommerce content marketers searching for topic ideas for March 2020 can find inspiration in storytelling, poetry, and the many contributions women have made for society and business. Content marketing is the act of…  Read more…

What’s a Good Conversion Rate for Ecommerce?

A common question from ecommerce businesses is, “What is a good conversion rate?” The answer varies based on the company and the definition of “conversion.” A site selling high-ticket items…  Read more…

Google to Show Shopping Ads in Gmail

I received an email a few days ago from Google, stating that Shopping ads would appear in Gmail starting the week of March 4. How will this look? What action(s) should merchants take?  Read more…

SEO: 7 Shopper-grabbing Rich Snippets for Ecommerce

It’s increasingly difficult for organic search listings — the 10 blue links — to win the click. Organic real estate is shrinking as ad blocks grow. And competition is increasing from other organic features, such as map packs, carousels, and image results.  Read more…

3 New Google Ads Image Formats Could Help Merchants

A primary benefit of Google Shopping is visual. Rather than reading about a product, searchers can see an image of it. It helps to prequalify the click. A consumer who searches for “black sconce lighting,”…  Read more…

Ecommerce Product Releases: February 16, 2020

Here is a list of product releases and updates for mid-February from companies that offer services to online merchants. There are updates on start-up financing, fulfillment tracking, multicultural segmentation…  Read more…

5 Helpful Chrome Extensions for Content Marketers

Content marketers who research topics, look for guest post opportunities, compose articles, and even make instructional videos could improve their productivity with a few helpful Chrome browser extensions.  Read more…

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PEC Staff

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