Management & Finance

June 2019 Top 10: Our Most Popular Posts

Our mission at Practical Ecommerce is to publish articles, podcasts, and seminars that help ecommerce merchants. What follows are the most popular articles that we published in June 2019, recognizing that posts published earlier in the month are more likely to make the list than later ones.

Create a Branded Amazon Store in 6 Steps

Amazon is becoming brand-centric. Selling on Amazon is an excellent opportunity for brands to gain visibility and sales. One of the tools is an Amazon Store, a mini-website for brands on the Amazon Marketplace. Read article…

7 Gaps in Google Analytics That Require Additional Tools

Google Analytics is a powerful, free web analytics platform. However, it has gaps that are better served by other tools. I’ll address those gaps and tools in this post. Read article…

The Growing Problem of Customer Returns

The rate of customer returns for goods bought online is swelling to a worrisome level as more consumers switch from physical stores to online. According to David Sobie, co-founder of Happy Returns, which operates a network of physical return locations… Read article…

20 Free Web Design Tools from Spring 2019

Add value to your website by utilizing free resources from the design community. Here is a list of new web tools and design elements from spring 2019. There are designer and developer apps, coding resources, color tools, fonts, and more. Read article…

SEO: Structured Data Markup for Ecommerce Product Pages

Structured data markup helps ecommerce merchants in two ways. First, it aids search engines in understanding the content and purpose of a web page. If the page is selling, say, a beer-making kit, structured data will help search engines… Read article…

What’s the Value of SEO?

Here’s a look at the cost of optimizing a site for search engines, the value it drives, and the impact of not doing it. The average salary for a search-engine-optimization specialist is $65,000, according to Glassdoor. That’s before benefits and other internal costs. Read article…

15 SEO Plugins for WordPress

Websites on the WordPress platform can improve their search engine rankings by accessing a variety of free plugins. Here is a list of search-engine-optimization plugins for WordPress. Read article…

Essential Social Media Metrics for Content Marketing

Social media sites can be powerful tools for distributing content and driving engagement. But, like much of marketing, long-term social media success requires constant improvement. Improvement is often the result of many small changes, tried and tested over time. Read article…

12 New Ecommerce Books for Summer 2019

For your summer reading list, here’s a batch of new ecommerce books. There are titles on multichannel marketing, blockchain technology, startup strategy, funding your business, and producing successful videos. Read article…

12 Ways to Attract Instagram Followers and Drive Engagement

Instagram plays an enormous role in social media marketing and advertising. Thirty-five percent of online adults are Instagram users, according to Hootsuite. Optimizing Instagram performance should be a priority for companies… Read article…

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