Management & Finance

March 2020 Top 10: Our Most Popular Posts

Our mission since 2005 is to publish articles, podcasts, and webinars to help ecommerce merchants. What follows are the 10 most popular articles that we published in March 2020. Articles from early in the month are more likely to make the list than later ones.

3 SEO Lessons from Amazon for Ecommerce Product Pages

Product detail pages on Amazon rank for roughly 34 million keywords in Google in the U.S. In this post, I’ll address three tips for optimizing the product pages on your own ecommerce site using lessons from Amazon. Read more…

The Coronavirus Could Drive Car Dealers to Ecommerce

Managing the coronavirus pandemic in the United States has led to temporary store closures, social distancing, and economic concerns. People and industries are affected, including car dealers. Read more…

5 Content Marketing Ideas for April 2020

The goal of content marketing is to attract and engage customers for your business. It can also build organic search traffic. Achieving these ends, however, takes compelling topics. Here are five content marketing ideas your business can try. Read more…

Ecommerce Lessons from the 2008 Crash

Back in 2008, just before the Great Recession, I was managing a thriving ecommerce business selling jewelry supplies to crafters, artisans, and professional jewelers. More than 30 percent of our revenue came from selling sterling silver at a very high margin. Read more…

SEO: Why Your Faceted Navigation Pages Aren’t Ranking

The filters and facets utilized by ecommerce sites allow shoppers to quickly narrow a product set by color, style, or other attributes. It’s called faceted navigation. It’s ideal for targeting keywords with midsized demand. And it can seriously boost organic search traffic. Read more…

5 Tips to Overcome Covid-19 Supply Chain Disruptions

Covid-19 has disrupted the supply chain by shutting down manufacturers and suppliers in China, the U.S., and elsewhere. This post suggests five ways to overcome this challenge. Read more…

5 On-demand Warehousing, Fulfillment Providers

On-demand warehousing and fulfillment providers act as middlemen — a kind of Airbnb for logistics. Merchants search on a provider’s platform for available warehouse space in the location they want. It’s one way for ecommerce sellers to achieve faster delivery. Read more…

20 New Social Media Tools for Merchants

Take advantage of new and updated social media tools to enhance your ecommerce business. Here is a list of recent launches from social media platforms. There are tools for content management, video production, 3D images, content monetization, micro-loan financing, networking your business, and more. Read more…

Ecommerce Product Releases: March 2, 2020

Here is a list of product releases and updates for late February from companies that offer services to online merchants. There are updates on digital marketing tools, artificial intelligence, video creation, cybersecurity, shipping, and customer service and returns. Read more…

11 New Ecommerce Books for Spring 2020

Being stuck indoors is an opportunity to catch up on ecommerce reading! Here is a batch of new ecommerce books for spring. There are titles on digital marketing, brand development, artificial intelligence, affiliate marketing, startup financing, and podcasting. Read more…

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PEC Staff

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