Management & Finance

11 New Ecommerce Books for Spring 2020

Being stuck indoors is an opportunity to catch up on ecommerce reading! Here is a batch of new ecommerce books for spring. There are titles on digital marketing, brand development, artificial intelligence, affiliate marketing, startup financing, and podcasting.

I compiled this list using Amazon. From Amazon’s “Books” category, I selected “Business & Money.” From there I chose the “Processes & Infrastructure” subcategory and selected “E-commerce.” Then I handpicked titles from that group based on customer ratings and relation to ecommerce. I also chose a few titles from the “Small Business & Entrepreneurship” subcategory.

New Ecommerce Books

How To Start A Podcast: Launch A Podcast For Free With No Previous Experience by Paul Teague

How To Start A Podcast

How To Start A Podcast

“How To Start A Podcast” is a practical guide to launching a podcast quickly and easily with little cost. Paul Teague, a former BBC radio presenter and the host of over 400 podcast episodes, presents tips, techniques, and strategies. Learn how to plan your podcast, launch your episodes, interview like a pro, use the right equipment, speed up your process, grow an audience, and more. Kindle $4.99.

Bezonomics: How Amazon Is Changing Our Lives and What the World’s Best Companies Are Learning from It by Brian Dumaine

Bezonomics

“Bezonomics” explores the underlying principles Jeff Bezos has used to build the Amazon empire and shows how other companies around the world are replicating these tactics. Supported by 150 sources inside and outside Amazon, Brian Dumaine, a contributing editor at Fortune, gives an in-depth look at the Amazon business model and shows how to Amazon-proof your business. Kindle $14.99; Hardcover $28.00.

The Business of Getting Business: The Digital Marketing Guide for Small Businesses by Joe Manausa

The Business of Getting Business

The Business of Getting Business

“The Business of Getting Business” shows small businesses how to employ a digital marketing strategy to ensure success. Explore in easy-to-understand terms various digital marketing concepts and processes. Learn what you need to do to build a forward-thinking business in today’s modern marketplace. Paperback $19.95; Kindle $9.99.

No Filter: The Inside Story of Instagram by Sarah Frier

No Filter

No Filter

Instagram has changed the way we communicate, travel, eat, and even shop. In 2010, co-founders Kevin Systrom and Mike Krieger released a niche photo-sharing app and cultivated a community of photographers and artisans. Within a couple of years, the app was purchased by Facebook for $1 billion. Far from a success story, “No Filter” gives the true history of Instagram and its struggle to stay true to the values that built its success. Kindle $14.99; Hardcover $24.30.

Digital Trust: Social Media Strategies to Increase Trust and Engage Customers by Barry Connolly

Digital Trust

Digital Trust

“Digital Trust” examines how businesses can successfully engage on social media platforms to enhance brand trust and reputation. Explore the challenges of branding on digital and social media platforms, real-time transparency, consumer empowerment, and online activism. Learn to use social media platforms to conduct your own research to increase trust and engage authentically with your customers. Kindle $17.01; Hardcover $35.00.

The Founder’s Notes: A Journey of Inspired Ideas, Work and Life by a Leading Serial Entrepreneur by Ji Qi

The Founder's Notes

The Founder’s Notes

“The Founder’s Notes” examines the career of Ji Qi, one of China’s most successful entrepreneurs, who has taken three companies to $10 billion in a decade. Beyond just insights on the Chinese market, this book explores Ji Qi’s thoughts on the meaning of life, work, and success, weaving metaphysical insight and original management strategies for entrepreneurs in today’s world. Kindle $9.99; Hardcover $29.52.

Get Funded!: The Startup Entrepreneur’s Guide to Seriously Successful Fundraising by John Biggs and Eric Villines

Get Funded!

Get Funded!

Get Funded! is a guide to the newest fundraising options for today’s entrepreneurs. Learn to create a solid business plan and a powerful story using step-by-step strategies and available resources. Plan, prepare, and deliver the perfect pitch. Access money through grants, micro-loans, micro-donations, and crowdfunding. Kindle $15.99; Hardcover $28.00.

The AI Ladder: Accelerate Your Journey to AI by Rob Thomas and Paul Zikopoulos

The AI Ladder

The AI Ladder

“The AI Ladder” is a practical guide to help businesses evaluate where they are in their artificial intelligence journey and what they need to take to launch an AI solution. Robert Thomas, general manager of IBM data and artificial intelligence, explores AI’s drivers, values, opportunities, and challenges. Paperback $49.99.

Building Brand Communities: How Organizations Succeed by Creating Belonging by Carrie Melissa Jones and Charles Vogl

Building Brand Communities

Building Brand Communities

“Building Brand Communities” will show you how to grow a brand community for enthusiasm and engagement. Learn how authentic communities can serve your business in innovation, talent recruitment, customer retention, marketing, and customer service. Kindle $15.37; Hardcover $27.95.

Affiliate Marketing for Beginners 2020 by Richard Flagg

Affiliate Marketing for Beginners 2020

Affiliate Marketing for Beginners 2020

“Affiliate Marketing for Beginners 2020” is a guide to start and manage your own affiliate marketing business. Learn the basics of affiliate marketing and assemble your essential digital tools. Find out how to choose successful products and choose the right affiliate services. Paperback $17.38.

Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age by David Aaker

Owning Game-Changing Subcategories

Owning Game-Changing Subcategories

“Owning Game-Changing Subcategories” is a guide to finding, managing, and leveraging subcategories to grow your business. Learn to develop new “must-haves” that define a subcategory. Become the exemplar brand that represents the subcategory and drives its visibility, positioning, and success — including creating barriers to competitors. Paperback $17.95; Kindle $8.69.

Sig Ueland

Sig Ueland

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