October 2018 Top 10: Our Most Popular Posts

What follows are the most popular articles that we published in October 2018, recognizing that articles published earlier in the month are more likely to make the list than later ones.

4 Steps to Better SEO in 2019

You’ve mapped your company’s holiday marketing plan, and you’re now implementing it. Soon you’ll turn your attention to the coming year. Use these four steps to create your search engine optimization strategy for 2019. Read Article…

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11 YouTube Channels for Digital Marketing

YouTube is a helpful resource for learning digital marketing strategies from expert influencers. There are a variety of channels, offering practical tips and techniques to market your brand. Here is a list of YouTube channels for digital marketing. Read Article…

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SEO: 6 Ways to Increase Backlinks

Link authority — the number of high-quality sites linking to yours — is one of the most important organic ranking signals. Encouraging other sites to link to yours is among the most difficult and the most necessary aspects of search engine optimization. Read Article…

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5 Content Marketing Ideas for November 2018

In November 2018, your business can attract, engage, and retain customers with content around surviving the peak of the holiday shopping season; little-known celebrations; and Facebook groups. Read Article…

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SEO: Understanding Sitemaps for Ecommerce Stores

Sitemaps inform search engines which pages on a website should be crawled, and may help search engines discover and index those pages. While sitemaps can be a simple text file listing the URLs of all of the pages you’d like to have indexed, they can also be an XML document carrying more information. Read Article…

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Need More Conversions? Improve the Customer Journey

The concept of a customer journey can serve as a practical guide for ecommerce merchants who want to grow their businesses. It tells them where to invest their marketing efforts, what products they need, and how to close the deal within the multi-device… Read Article…

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7 Tips to Optimize Content for Search Engines

Search engine optimization hinges on content relevance. No relevance means no rankings and no revenue from natural search. Follow these seven SEO tips to ensure that your site is optimized for the most valuable set of keywords to drive natural search performance. Read Article…

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4 Myths about Amazon’s Private Label Brands

To date, Amazon has introduced roughly 70 private label brands. This has rattled many observers, who fear Amazon’s growing influence. But private label products are not new. The only difference between Amazon and other retailers, such as Target and Walmart, is that consumers shop on their computers instead of physical stores. Read Article…

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My personal productivity stack

How do you get things done? When I first heard of Getting Things Done, the time-management methodology and book, I was mystified. Surely it’s not that hard to accomplish tasks. Just do them! Read Article…

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Use Facebook Groups to Promote Your Ecommerce Business

Ecommerce businesses can use Facebook groups to help potential customers, build strong reciprocal relationships, and encourage sales. Maintaining or contributing to a Facebook group is a form of both social media marketing and content marketing (distribution and publication). Read Article…