June 2018 Top 10: Our Most Popular Posts

What follows are the most popular articles that we published in June 2018. Articles published earlier in the month are more likely to make the list than later ones.

15 Tools for Animation

If you’re interested in creating content to promote your product or service, think about making a cartoon. Producing animation has several advantages over live video. You won’t need a physical set, a camera, or a crew. Read Article…

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Retailers (including Amazon) Crack Down on Return Fraud

Ecommerce customers value a lenient and free return process. The most successful online and omnichannel merchants have been willing to accommodate those wishes. Until recently. Read Article…

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10 Numbers Every Ecommerce Business Must Track

Most ecommerce storeowners are good at growing sales and streamlining operations. However, when it comes to improving how much cash the business generates they hope and pray that it all works out. Read Article…

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5 Content Marketing Ideas for July 2018

Need content marketing ideas to fuel your ecommerce business in July 2018? Consider being nice to New Jersey, introducing a little pandemonium, or focusing on customers and products. Read Article…

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Answer 6 Questions on an Ecommerce ‘About’ Page

Every website needs an “about” page. This is where visitors meet the company and learn why it’s in business. An about page instills trust. An effective about page is more than just a few sentences. Read Article…

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SEO: How to Win against Giant Competitors

In “SEO: How to Rank against the Heavyweights,” fellow contributor Jill Kocher Brown addressed the challenges of ranking for high-demand keywords. I’m often asked about this topic. Can a small company with a limited budget compete on such popular search terms as “fashion,” “shoes,” and “jewelry”? Read Article…

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SEO: Google Changes Keyword Planner for the Worse

The end is near for the Google Keyword Planner interface. When Google announced in May that it would retire the current iteration of its Keyword Planner by year-end, we thought that meant October, before the peak holiday selling season. Read Article…

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Report: Internet Trends Favor Amazon, Mobile, Social

On May 30, Mary Meeker of Kleiner Perkins Caufield & Byers, the venture capital firm, delivered her “Internet Trends 2018” report at the Code Conference in Rancho Palos Verdes, Calif. This report is an annual tradition that is watched closely by the Silicon Valley crowd. Read Article…

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SEO: 3 Paths to Crawlable JavaScript

When complex site technology blocks search engines’ crawl paths, it’s also blocking natural search revenue. But there are ways to make sure your site welcomes search engines rather than locking them out. Read Article…

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How to (Clearly) Explain Shipping and Return Policies

Ideally, a shopper comes to your site, finds a product she wants to buy, puts it in her cart, and then completes the purchase. Near the end of that process, an often-overlooked set of explanations can sabotage the transaction: the policies on shipping, refunds, and returns. Read Article…