Management & Finance

12 New Ecommerce Books for Summer 2018

Here’s a new batch of ecommerce books to add to your summer reading list. There are titles on digital marketing, customer experience, Instagram, content marketing, branding, and building a side hustle.

I compiled this list using Amazon. From Amazon’s “Books” category, I selected “Business & Money.” From there I chose the “Processes & Infrastructure” sub-category and selected “E-commerce.” Then I handpicked titles from that group based on customer ratings and relation to ecommerce. I also selected a few titles from the “Small Business & Entrepreneurship” sub-category.

New Ecommerce Books

Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business by Joel Backaler, Peter Shankman

Digital Influence

Digital Influence

“This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with context, frameworks, and best practices. Digital Influence covers everything from how to identify the right influencers and determine ‘level of influence’ to collaborating with influencers and measuring return on investment. The book also explains why influencer marketing is flourishing and adds perspective into what a more technologically-enabled, globally-connected future will look like.” Hardcover $29.99.

100 Practical Ways to Improve Customer Experience: Achieve end-to-end customer engagement in a multichannel world by Martin Newman, Malcolm McDonald

100 Practical Ways to Improve Customer Experience

100 Practical Ways to Improve Customer Experience

“100 Practical Ways to Improve Customer Experience walks readers through tips, tools, and guidelines for implementing marketing strategies during the customer journey. By ensuring that the customer remains the key focus, companies can identify areas in need of improvement and implement relevant steps throughout the value chain.” Paperback $28.45.

From Mopping Floors to Making Millions on Instagram: 5 Steps to Building an Online Brand by Ronne Brown

From Mopping Floors to Making Millions on Instagram

From Mopping Floors to Making Millions on Instagram

“From Mopping Floors to Making Millions on Instagram is an easy-to-follow guide with real-life case studies that Ronessa ‘Ronne’ Brown has used to coach more than 15,000 online marketers all over the world. It includes details about the three brands that Ronne built on Instagram using these strategies and examples of what to post and how to post it. Ronne reveals the secrets behind her brand, which generated over $500,000 in revenue within its first year selling beauty and lifestyle products online.” Paperback $14.99.

The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions by Lazar Dzamic, Justin Kirby

The Definitive Guide to Strategic Content Marketing

The Definitive Guide to Strategic Content Marketing

“The editors of The Definitive Guide to Strategic Content Marketing weave different voices together to present a balanced view of content marketing, grouping the discussion around relevant subjects such as content monetization, native advertising, visuals versus video, and the challenge of measuring results. Readers can move through the book according to their interests and pick the most useful aspects of each discussion to apply to their own marketing initiatives.” Paperback $29.95.

Building a Million Dollar Side Hustle by Juliana Richards

<em>Building a Million Dollar Side Hustle</em>

Building a Million Dollar Side Hustle

“In Building a Million Dollar Side Hustle, the founder and CEO of Slim Girl Shapewear shares her story of building a million-dollar global ecommerce business. Juliana Richards arrived in the United States from Nigeria with little more than a $100 in her pocket. Ten years later she founded Slim Girl Shapewear, a fast-growing global brand and multimillion-dollar company, opening up a new category of clothing for women.” Paperback $16.99; Kindle $9.99.

Driven: The never-give-up roadmap to massive success by Manny Khoshbin, Rich Mintzer

Driven.

“Behind an entrepreneur’s success story is often a never-ending list of gut-wrenching failures, missed opportunities, and setbacks. Real estate mogul and serial entrepreneur Manny Khoshbin is one of those entrepreneurs with a story of perseverance that will make readers believe in the American Dream all over again. Driven: The never-give-up roadmap to massive success goes beyond Manny’s personal ride through the entrepreneurial journey to deliver the habits, mindset, and insights aspiring entrepreneurs need to turn their own dreams into reality.” Paperback $21.99.

The Fixer: Saving Startups from Death by Politics by Bradley Tusk

<em>The Fixer</em>

The Fixer

“The more startups try to snatch a piece of the establishment’s pie, the more they risk running into a political wall. That’s where Bradley Tusk comes in. Described as ‘Silicon Valley’s Favorite Fixer,’ Tusk deploys the skills and knowledge he developed working with Chuck Schumer, Michael Bloomberg, Rod Blagojevich, and other political and business legends to help startups fight back. The Fixer goes behind the scenes on how he helped stop the taxi industry from killing Uber in its infancy; how he held insurance companies at bay while startup Lemonade launched in each state; and how he helped online sports betting sites FanDuel and Draft Kings escape the regulatory death grip casinos tried to put on them.” Kindle $13.99; Hardcover $27.00.

Dear Founder: Letters of Advice for Anyone Who Leads, Manages, or Wants to Start a Business by Maynard Webb, Carlye Adler

<em>Dear Founder.</em>

Dear Founder

“Maynard Webb has helped found, fund, and grow dozens of successful companies, and has driven strategic change at Salesforce, eBay, Everwise, and Visa, among other worldwide corporations. Known for offering savvy insight, encouragement, and a dose of reality in the form of engaging personal letters to a select group of business leaders, Webb now shares his lessons with the rest of America’s aspiring entrepreneurs ― at any age and stage in their careers―in Dear Founder.” Kindle $14.99; Hardcover $28.99.

Beyond Sizzle: The Next Evolution of Branding by Mona Amodeo

<em>Beyond Sizzle</em>

Beyond Sizzle

“Beyond Sizzle introduces a fundamentally different approach that brings together the best practices of change management, marketing communications, and branding to provide an actionable process for aligning the purpose, performance, and perception of organizations. Readers are provided with a workable framework they can use to transform their organizations into brands that matter, organizations that are redefining workplaces, reimagining customer experiences, and creating innovative products and services that are building healthier, more sustainable communities.” Paperback $24.95.

You Are a Mogul: How to Do the Impossible, Do It Yourself, and Do It Now by Tiffany Pham

<em>You Are a Mogul</em>

You Are a Mogul

“You Are A Mogul addresses the new reality that few of us will work for one company for our entire career and that there is no one straightforward formula for a ‘good life’ — personally or professionally. To succeed, we have to be agile, flexible, and strategic. You Are A Mogul is a roadmap to the kind of life and career that is demanding and challenging, but also exciting and full of opportunities if you know where to look.” Kindle $12.99; Hardcover $27.00.

The Strategic Digital Media Entrepreneur by Penelope M. Abernathy, JoAnn Sciarrino

The Strategic Digital Media Entrepreneur

“The Strategic Digital Media Entrepreneur provides lessons on everything from media financing to marketing, business strategy to leadership, and innovation to business accounting. It uses numerous case studies and real-world vignettes to reveal the success secrets of today’s hottest media entrepreneurs, as well as the fatal flaws that lead many promising new ventures down the road to ruin. It begins with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. Two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors.” Paperback $52.20.

The Realities of Being an Entrepreneur: The Social and Economic Aspects of Entrepreneurship by Tim Mazzarol, Sophie Reboud

<em>The Realities of Being an Entrepreneur</em>

The Realities of Being an Entrepreneur

“The Realities of Being an Entrepreneur is part of a series aimed at small business owners, managers, and entrepreneurs. The aim of this series is to familiarize small business owner-managers with the theory and practice of small business management and to challenge assumptions that may be held about whether small businesses can or should adopt the management practices of larger firms. This book specifically covers entrepreneurship and the entrepreneurial process.” Paperback $18.95.

Sig Ueland

Sig Ueland

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