Marketing & Advertising

20 Instagram Tools for Ecommerce Marketing

Among social networks, Instagram continues to set itself apart. With over 800 million monthly active users at the end of 2017, Instagram is on pace to reach a billion in 2018, more than double that of Twitter, WhatsApp, and Facebook Messenger. For ecommerce merchants, Instagram is a place to share inspiring product images and engage with curious users.

Here is a list of tools for ecommerce marketing on Instagram. It includes tools to create and edit content, promote posts, track analytics, and generate sales. Most of these tools are free or have free plans.

Instagram Tools for Ecommerce Marketing

Instagram Business Tools. Instagram offers tools for businesses to promote their brands and connect with consumers. Set up your business profile on Instagram, run and manage ads, and even promote posts directly from the Instagram app.

Layout. Use Layout from Instagram to create one-of-a-kind layouts by remixing photos. Choose photos from your camera roll, or use the built-in Photo Booth to take spur-of-the-moment shots and instantly see them in various combinations. Pick the layout you like best, then edit to make it your own.



Boomerang. With Boomerang from Instagram, create captivating mini-videos that loop back and forth. The app takes 10 photos and stitches them together. Share your videos on Instagram and Facebook right from the app, or share them later from your camera roll.

Hyperlapse. With Hyperlapse from Instagram, create cool time-lapse videos. When you shoot a video with Hyperlapse, your footage is automatically stabilized to smooth out the bumps and give it a cinematic feeling.

VSCO. VSCO is a photography app and social network. Use its photo editing and journal tools to share your unique perspective. Draw inspiration from content curated by the VSCO team, as well as stories told by fellow community members. VSCO X, an invite-only subscription service, can enhance your creativity with access to VSCO’s complete preset library, enhanced creative tools, educational content, and newest features.

Enlight Photofox. Enlight Photofox is a photo editing app with a variety of advanced features, from layers and blending modes to special effects, brushes, fonts, tonal adjustments, film, and black-and-white and duo presets. Superimpose images and create double exposures and surreal art.

Enlight Photofox

Enlight Photofox

Over. Over is an app to add text to images. Add captions, change fonts, play with fun filters, and supercharge your creations with blending and masking tools.

Canva. With Canva, design content images with millions of stock photographs, vectors, and illustrations, or upload your own. Edit images using preset filters or use advanced editing tools. Use free icons and shapes, and access hundreds of fonts.

Repost. Repost for Instagram makes it easy to repost your favorite photos and videos on Instagram while giving credit to the original instagramer.

AutoHash. AutoHash uses artificial intelligence to find the best hashtags for your Instagram photos. Select a photo and instantly get the best hashtags you need. AutoHash lets you save your favorite hashtags and then add them in one click.



Hashtracking. Hashtracking provides detailed Instagram and Twitter analytics. Track, display, and share hashtag data in real-time. Archive reports for later use. Identify key users, content, and topics. Plans start at $50 per month.

Later. Later lets you schedule Instagram posts to automatically publish. Schedule photo, carousel, or video posts. Manage multiple Instagram accounts in one place. Plan your Instagram feed with drag and drop. Posts are pushed to your phone at the right time for posting to Instagram. Premium plans start at $9 per month.

Buffer. Buffer is a platform to schedule posts and analyze performance. Quickly and easily schedule posts for all of your social accounts and Buffer will publish them automatically from your posting schedule. Manage all of your social media accounts in one place. Premium plans start at $99 per month.

Sprout Social. Sprout’s Instagram integration includes tools for scheduling, publishing, and engagement, as well as access to analytics. Plan and schedule posts, monitor hashtags and locations, and respond to comments. Plans start at $99 per month.

Sprout Social is a platform for marketing on Instagram. Schedule posts, analyze results, identify and manage followers, and more. Get weekly and monthly emailed reports. Plans start at $29 per month. is a tool to track performance on Instagram. Measure your audience growth. Find out which of your posts and stories resonate most with your audience, the time when your posts get the most likes and comments, and which hashtags trigger engagement. Plans start at $20 per month.

INK361. INK361 is a free tool for actionable Instagram insights. View your profile, engage with your audience, and see how your brand performs on Instagram. View statistics for your posts, hashtags, likes, and comments. Track followers and growth over time. Create custom circles to monitor content from specific accounts.



Like2Buy. With a Like2Buy gallery, your fans can read your stories and shop your Instagram feed. Connect your product feed, feature content, and auto-generate a link in your bio to let consumers shop. Contact for pricing.

Have2Have.It. The Have2Have.It link takes your followers to a shoppable, curated page that has the same look and feel as your brand’s Instagram feed. drives followers directly to your website to complete their purchase. Contact for pricing.

Foursixty. With Foursixty, turn your Instagram content into shoppable galleries for your store, emails, blog, and ad campaigns. Showcase Instagram galleries in your product detail pages. Queue and push your latest photos to Instagram, schedule content, and include links to buy. Plans start at $50 per month.



Sig Ueland

Sig Ueland

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