Management & Finance

February 2018 Top 10: Our Most Popular Posts

What follows are our 10 most popular articles for February 2018, recognizing that articles we published earlier in the month are more likely to make the list than later ones.

HTTPS Is Important for More Reasons Than SEO

A website’s use of the secure protocol — as evidenced by the HTTPS designation and the presence of a security certificate — is a priority for search engines. But recent changes to Google Chrome make it important for web browsers, too. Read Article…

5 Content Marketing Ideas for March 2018

March is prime time for information about nutrition, success, humor, and being outside. So why not create seasonal content that will help your business build customer relationships and make sales? Read Article…

13 Tools for Responsive Web Design

Responsive web design ensures a site renders well on different devices and screens. Use responsive design tools to make sure your users have an optimal viewing experience. Here is a list of responsive design tools. Read Article…

Indespensible SEO Tools, from Free to Expensive

Search engine optimization is rooted in data: technical data, analytical data, and contextual data. The tools you use to access that data fuel your ability to make smart SEO decisions, to keep your performance moving in the right direction. Read Article…

Create Google Docs from a Google Sheet

Your business can use Google Apps Script to pull data from the rows and columns of a Google Sheet and create individualized Google Docs that include only the information needed. This can make your business and the folks running it more productive. Read Article…

6 Ways Web Developers Can Improve SEO

The relationship between web developers and search-engine-optimization teams is sometimes contentious. Seemingly unrelated technical decisions by developers can impact organic search traffic.  Read Article…

Which Promotions Perform Best for Your Ecommerce Business?

Ecommerce merchants typically run promotions throughout the year. Some are seasonal, such as “Free Shipping on Valentine’s Day Flowers” and “20% Off for Cyber Monday.” Others focus on product categories, such as “Free Socks with Purchase of Any Jeans.” Still others are sitewide, such as “Free Shipping on All Purchases.” Read Article…

5 Writing Tools to Improve Grammar, Readability

If you never understood grammar in school, or if you learned English as a second or third language, you may be looking for a software tool to help. In this post, I’ll address the pros and cons of using automated writing tools.  I’ll also list three popular grammar checkers and two readability raters. Read Article…

What, Exactly, Is Barebones SEO?

Organic traffic from Google and other search engines remains critical to many merchants. It generates a steady stream of prospects. And it insulates merchants from over-relying on Amazon for sales. There is no greater authority on search engine optimization than Stephan Spencer. Read Article…

Google Data Studio: Track Sales, ROI from All Sources

The proliferation of marketplaces and advertising channels represents a data challenge for ecommerce merchants. Increasingly, merchants are selling on Amazon, eBay, and Walmart, for example, in addition to their own websites. Many are now advertising beyond Google AdWords and Bing ads to other channels, such as Facebook and AdRoll. Read Article…

Practical Ecommerce

Practical Ecommerce

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