November 2017 Top 10: Our Most Popular Posts

What follows are our 10 most popular articles for November 2017, recognizing that articles we published earlier in the month are more likely to make the list than later ones.

5 Content Marketing Ideas for December 2017

From curated wish lists to telling your company’s story, December 2017 offers content marketers many opportunities to connect with shoppers. Content marketing is the act of creating, publishing, and distributing articles, podcasts, or videos with the goal of attracting, engaging, and retaining customers. Read Article…

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5 Ecommerce Site Design Trends for 2018

New techniques, technologies, and user behaviors drive ecommerce website and application design every year. In 2018, expect ecommerce sites to employ the CSS Grid Layout, use mobile-friendly full-screen modal windows, offer a lot more video, and include microinteractions and guided selling. Read Article…

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9 Startups That Are Disrupting Inventory Management

The sweet spot for inventory management is to spend the minimum amount to have adequate stock for customer orders. There is no shortage of software to help with this. But there’s also much innovation in inventory management, to address the realities of sophisticated analytics, multiple sales channels, unsold items, and shipping and logistics. Read Article…

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5 Unconventional Black Friday Marketing Tactics, for Ecommerce

The competition for Black Friday and Cyber Monday sales is stiff. Online sellers — from the smallest garaged-based startup right up through Amazon — are sending email messages, buying pay-per-click ads, and posting banners. But there are still some things your business can do to stand out or at least keep up. Read Article…

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7 Ways to Make Free Shipping Profitable

Over 2 million Google searches each month in the United States include the phrase “free shipping.” Most online merchants have at least considered offering it. It’s a tough decision because shipping is expensive — Amazon’s shipping expense was $16.2 billion in 2016, over 17 percent of its total order value. Read Article…

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17 Tools and Resources for Logo Design

A good logo conveys the message and essential truth of a brand. Whether you’re interested in creating your own logo or finding the right designer, there are a variety of resources available to develop your logo with relatively little cost. Here is a list of tools and resources to create a logo. Read Article…

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SEO: 7 Ways to Kill Duplicate Content

Duplicate content is endemic to ecommerce sites. Seemingly every platform, no matter how SEO-friendly, produces some form of duplicate content, holding a site back from peak performance. First, let’s look at why duplicate content matters. It may not be the reason you’re thinking. Read Article…

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Sales on China’s 2017 Singles’ Day Dwarf U.S. Black Friday, Cyber Monday

Alibaba again claimed the highest grossing ecommerce sales day ever on Singles’ Day, eclipsing last year’s record-breaking 24-hour period by 39 percent. The Chinese ecommerce behemoth reported that its 2017 Singles’ Day gross merchandise sales total hit $25.4 billion. To put these numbers into perspective, last year’s combined Black Friday and Cyber Monday sales (mainly in the U.S.) were $6.5 billion. Read Article…

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T-shirt Designers Thriving on Merch by Amazon

Merch by Amazon is an on-demand t-shirt printing service. Sellers can create t-shirt designs as product listings, and earn royalties on every sale. Amazon prints the t-shirts, and then ships them directly to the customers. Amazon launched the Merch platform in the fall of 2015. Read Article…

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5 Steps to Find Profitable Products to Sell on Amazon

There are many strategies for choosing products to sell on the Amazon marketplace. In this article, I’ll explore a 5-step strategy that uses information provided by Amazon on all products in its catalog, accessible by anyone. Read Article…