Why Buyers Buy: Books for Marketers

Whether you’re looking for basic principles, deep dives, or inside info from top marketers, these hand-picked books will help you understand what motivates today’s buyers and drives marketing results.

Applied Consumer Psychology: How to Use Psychological Insights in Marketing

Applied Consumer Psychology

by Gareth J. Harvey

This encyclopedic text by a leading executive and former academic addresses consumer attention, motivation, and personality in marketing and copywriting. Reviewers call the book “a must-read for anyone serious about marketing,” saying it deserves “a permanent place on every marketer’s bookshelf” and offers “practical insights that marketers can apply immediately.”

Click Here: The Art and Science of Digital Marketing and Advertising

Click Here

by Alex Schultz

Schultz is Meta’s chief marketing officer and V.P. of analytics, and a growth consultant. He writes candidly, asserting that “tools evolve, but principles are timeless,” viewing push notifications as an evolution of direct mail. In “Click Here,” he aims to provide a comprehensive guide to marketing for the internet age.

Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World’s Best Brands

Hacking the Human Mind

by Michael Aaron Flicker and Richard Shotton

The authors, consultants to prominent global brands, offer a behind-the-scenes look at the behavioral science techniques used by Apple, Dyson, and Starbucks.

Own The Insight: Turn First-Party Data Into Revenue Faster Than Your Competition Can React

Own The Insight

by Lisa L. Fagen

With increasing advertising costs and stricter privacy regulations, capturing your own customer data is more important than ever. Fagen offers practical steps for connecting offline events with online behavior and sales — with examples, checklists, and frameworks.

Emotional Targeting: Win Hearts. Boost Sales. Own the Market

Emotional Targeting

by Talia Wolf

Wolf, a conversion optimization specialist and consultant to top B2B brands, says buyers’ emotions drive sales, not product features and pricing alone. She shares her “Emotional Targeting Framework” for top marketing performance.

Marketing Psychology Decoded

by Suvodip Sen

Sen brings international business, consulting, and teaching experience to “Marketing Psychology Decoded.” The book covers core concepts such as consumer motivation, perception, buying decisions, and post-purchase behavior, and includes QR-code–linked videos.

Consumer Behavior Essentials You Always Wanted To Know

Consumer Behavior Essentials

by Pablo Ibarreche

For 25 years, Ibarreche held brand management roles at Procter & Gamble and AIG. He is now a professor of international marketing at The University of CEMA in Argentina. This self-learning guide focuses on segmentation, tribal marketing, and consumer insights — illustrated with real-world examples, templates, and quizzes.

Science Not Sorcery: Behavioral Economics for Marketers

Science Not Sorcery

by Rebecca L. Sullivan

Sullivan practiced marketing for 15 years in the agency space. She now teaches consumer insights at Michigan State University’s Broad College of Business. This practical guide explains how neuroscience, psychology, and behavioral economics impact marketing results.

Hoodwinked: How Marketers Use the Same Tactics as Cults

Hoodwinked

by Mara Einstein, PhD

Einstein is a professor of media studies at City University of New York and a former marketing executive at MTV. She is now a critic of modern marketing techniques. In this book, she examines how marketers manipulate consumers.