Practical Ecommerce

Four Tips To Improve Your Ecommerce Business

Anne Holland, president of MarketingSherpa, outlines four key ways the owner of a small ecommerce business can invest limited funds to improve a site. Before a site owner retools his/her entire site or launches a massive marketing effort, Holland recommends that site owners should focus on four things: Copywriting, improving search results pages, doing more with email sign-ups and co-registration.

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