Practical Ecommerce

Chart of the Week: Google Still Dominates

Since launching Bing, Microsoft sites have seen a significant increase in search queries, but Google still controls nearly two-thirds of the U.S. search query market, according to a new report released last week.

In August, Google sites, including Google, YouTube, and other Google-owned websites, handled 64.6 percent of all searches originating in the United States, according to comScore, a leading Internet trend tracking firm. Google’s share was down one-tenth of one percent from July, but still represented a market share that was more than three times greater than its closest competitor, Yahoo!, which had a 19.3 percent share of U.S. searches in August.

Microsoft has seen relatively significant growth in its share of the U.S. search market, rising 16.2 percent since the Bing launch, according to comScore figures. And if the Yahoo! and Microsoft search deal passes its remaining regulatory hurdles, the companies would enjoy some 28.6 percent of the total U.S. search market, if the comSorce figures for August 2009 held true after the agreement had taken effect.



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Comments ( 3 )

  1. Thomas Mongan September 28, 2009 Reply

    This is why SEO for Google is more important than the other two major search engines. I have seen the results myself ….nothing compares to being. listed on the first page of Google with a highly competitive keyword.

  2. Armando Roggio September 29, 2009 Reply

    @Thomas Mongan, Do you think Google’s use of personalization in organic SERP rankings will have an effect?

  3. Thomas Mongan September 29, 2009 Reply

    Maybe it will be a small part of the overall Google Search Algorithm but I suspect a very small part at least for the near future.

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