Practical Ecommerce

Beyond Facebook: 74 Popular Social Networks Worldwide

Social networks have popped up all over the web. Businesses often think of the top four social networks — Facebook, Twitter, LinkedIn and MySpace — as the only game in town. But there are hundreds around the globe with millions of users who can be targeted via these networks by businesses.

Some of these social networks are general interest, some are niche-lifestyle or interest-specific, and others are widely used internationally and have not yet grown in the United States. Businesses can take advantage of very specific markets and demographics by exploring these 76 social networks and targeting their users to grow their brands in new and exciting ways.

All social networks listed below have a million users or more. Their statistics about membership or monthly traffic were collected from recent public news reports.

General Interest Networks

  1. Facebook. One of the largest and most recognized brands on the web, Facebook is a great way to connect with customers and now even sell goods and services to over 600 million users.

  2. Twitter. The widely used social networking and microblogging service with approximately 200 million users that helps keep your business in touch with its clients and customers 140 characters at a time.

  3. MySpace. Although struggling in recent years, this is still a powerful way to connect with its approximately 34 million users.

  4. Ning. Create your own custom social network for your brand, a product, a service or anything else you want and interact with these 10 million users.

  5. Tagged. This teenage-to-young adult demographic social network focuses on meeting other people with shared interests and gaming, and is formidable in size with approximately 100 million registered users.

  6. MyYearbook. Another teen-oriented social network, MyYearbook’s users interact and use MyYearbook’s virtual currency to send each other virtual gifts and play games, with approximately 5.4 million visitors monthly, around the globe.

  7. Meetup. Facilitates its users with common interests to find each other online through the social network and then facilitate an actual meeting offline. Users enter a zip code and a topic they want to meet about and Meetup helps arrange a place and time to meet.

  8. Bebo. Short for “blog early, blog often,” Bebo allows users to share just about anything on the web with their selected friends.

  9. Multiply. The biggest “social shop” in Southeast Asia with 125,000 participating merchants and a reported 20 million visitors a month, with around 3.5 million from the United States.

  10. Orkut. Google’s proprietary social network, and although less well known in the United States, it is popular internationally primarily in India and Brazil with approximately 100 million users worldwide.

  11. Skyrock. One of the largest global social networks and is predominantly occupied by teens; very popular with the French-speaking world.

  12. Badoo. Mostly popular in Europe and Latin American but has a significant following in the U.S., for chatting and sharing with friends around the world.

  13. StumbleUpon. Helps spread your content virally to your StumbleUpon friends and other like-minded people — integrates with other social networks, such as Facebook.

  14. Delicious. The popular social bookmarking service for storing and sharing favorite web pages.

  15. Foursquare. One of the big geo-location services; it can be built into other websites and social services.

  16. MyOpera. The popular browser’s blog community; serves as a hub for Facebook and Twitter contacts as well as a place to share with the Opera friend community.

  17. Kiwibox. Part social network, part online magazine, Kiwibox has approximately 2 million users worldwide and is predominantly used by teens.

  18. Hi5. A general social network modeled after Facebook; popular in India, Mongolia, Thailand, Latin America, Africa and Eastern Europe.

    Photo Sharing Networks

  19. Flickr. Well-known social photo sharing site.

  20. Fotki. A social photo-sharing site similar to Flickr but popular in Europe, Eastern Europe and Asia.

  21. Fotolog. Another photo sharing and photo blogging social network that is mostly popular in Spain and South America but gaining influence in the U.S. with approximately 20 million users.

    Lifestyle Networks

  22. Last.FM. A social network for music fans — keeps track of what users listen to and posts those lists to other integrated social networks like Facebook; approximately 30 million users.

  23. Buzznet. A music and pop culture social network that allows users to participate in online communities created around ideas, events and areas of interest around music and pop culture.

  24. ReverbNation. A social hub for independent musicians, producers and music venues to share and communicate.

  25. Cross.TV. A Christian, family-centered social network with a user interface similar to that of Facebook.

  26. WeRead. A community of book enthusiasts that share and find new books and readers of similar interest.

  27. Flixter. A movie-enthusiasts social network — suggest, discuss and share movies with friends.

  28. GaiaOnline. A social network for gamers to share tips, strategy secrets and meet other video gamers and can be integrated with an existing Facebook account.

  29. BlackPlanet. The largest social network for African-Americans with close to 20 million users.

  30. Care2. A network for activists to connect from around the world with a membership of approximately 15 million users.

  31. CaringBridge. Designed for families or friends that want to set up a social hub for a crisis and want to post and share updates about the issue to a large community.

  32. DeviantART. A social network for fine artists designed to showcase and share their work.

  33. ibibo. Short for “I build, I bond,” Ibibo is a video gamers social network popular in India that offers many games to play online.

  34. VampireFreaks. From teens to adults, this is a social network similar to Facebook but entirely for the Goth subculture with approximately 2 million users.

  35. CafeMom. A network for moms to blog, share stories of motherhood and parenthood, find like-minded moms and more.

  36. Ravelry. A social community for knitters and crochet-hobbyists and professionals.

  37. ASmallWorld. An invite-only worldwide network for socialites and the very wealthy.

    Travel Networks

  38. Wayn. A travel network to meet like-minded global nomads with approximately 10 million users.

  39. CouchSurfing. For travelers who are interested in alternative and affordable travel, CouchSurfing is a social network to meet people who will open up their homes and couches to travelers.

  40. TravBuddy. Another travelers network for users to share reviews, tips and photos.

    Mobile Networks

  41. Cellufun. A mobile social network for mobile game enthusiasts to meet other mobile gamers and play games with them.

  42. MocoSpace. A mobile-device-enthusiasts social network to find and share with like-minded friends.

  43. ItsMy. Mobile gaming social network — connect with friends, play games and more.

    Video Networks

  44. Stickam. A live video streaming social network, where users share via video, instant message and more with close to 8 million users.

  45. FunnyOrDie. A comedy video network where users can rate and share videos with like-minded friends and post their own videos.

  46. YouTube. The most well known video sharing site where users can share and view videos, set up hubs for their own content and more.

    Reunion Networks

  47. Classmates. Now a part of Memory Lane, a vintage video and news sharing service, Classmates allows for users to connect with school friends from the past.

  48. MyLife. Formerly Reunion.com, MyLife helps users find old friends, relatives, former workmates and more with approximately 30 million members.

  49. MyHeritage. A social family tree – share photos, comments and genealogy with your family.

  50. Geni. Another social family tree network for families to have an online hub for all their relatives to find and interact with one another.

    Business Networks

  51. LinkedIn. The largest social network for professionals, LinkedIn has approximately 100 million users.

  52. Focus. A different kind of social network for business professionals to meet and post questions and get them answered by industry leaders.

  53. Viadeo. Mostly popular in western Europe and founded in France, Viadeo is popular amongst European business owners, entrepreneurs and managers in wide range of industries with close to 35 million members globally.

  54. Ryze. A smaller business professional’s social network whose prime focus is to help like-minded entrepreneurs find one another.

  55. XING. A social platform similar to LinkedIn but mostly utilized by the business communities of China and Europe — features closed communities so members of major, global corporations can have private interaction online.

    Pre-Teen, Teen and Young Adult Networks

  56. WeeWorld. Expressly for pre-teens and teenagers aged 10 to 17, WeeWorld is virtual world where users have an online avatar and interact in an online video game world together. Users can communicate together in real time, make friends, join groups and explore the virtual video game world.

  57. Habbo. A teenaged-oriented social network with approximately 200 million registered users, where teens join groups called “hotels,” customize the look and feel of their hotels and interact with liked-minded friends around the world with their Habbo virtual avatars.

  58. Tuenti. Spanish-based social network for university and high school students — mostly used in Spain but popular amongst global Spanish-speaking youth.

    Blogging Related

  59. WordPress. A WordPress blogging community – set up a WordPress blog, find like-minded friends and follow their blogs, leave comments and more.

  60. Tumblr. Popular microblogging social community — create posts, share them with other Tumblr users and follow other users’ posts. Can be integrated with other social networks like Twitter and Facebook.

  61. Xanga. A blogging community with approximately 40 million users that post audio, video, images and words — find friends, follow their blogs, leave comments and more.

  62. OpenDiary. One of the first social networks dedicated to blogging, OpenDiary allows users to set up a diary blog, share their thoughts, follow other diary writers and leave comments.

    International Social Networks

  63. Mixi. Japan’s answer to Facebook — very popular in Japan and invitation-only with 25 million users.

  64. QZone. A very popular general-use social network in mainland China, boasting nearly 200 million users.

  65. Douban. Another Chinese social network for fans of movies, books and music with about 10 million registered users.

  66. Renren. Designed to be similar to Facebook, Renren is popular amongst China’s college students with 160 million users.

  67. VKontakte. A Russian social network that has a similar look and feel to that of Facebook — create a profile, share with friends, send private messages, join groups and share files with its over 135 million users.

  68. Odnoklassniki. The Russian equivalent to Classmates.com — a place for Russians to find lost school friends.

  69. NK. A Polish social network for high school and college students to meet and share — approximately 11 million users.

  70. Hyves. Netherlands’ answer to Facebook — a general social network to share and find friends, with approximately 11 million users.

  71. Netlog. Formerly known as Facebox and Redbox and very popular — with around 70 million users — Netlog is mostly used by the youth of Europe, Quebec, Turkey and the Middle East.

  72. StudiVZ. Based in Germany, StudiVZ is a social network mostly used by European college students with close to 15 million users.

  73. Sonico. Latin American social network but also popular in Spain and Portugal, Sonico is very similar to Facebook — create a profile, add friends, share thoughts, videos and images and play online games.

  74. Friendster. All-but-forgotten in the United States, Friendster is still around and still popular in Asia with 115 million users and is similar in design and structure to Facebook.

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Matt Ferner
Matt Ferner
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Comments ( 21 )

  1. psn April 7, 2011 Reply

    Nice list of SN sites. It is interesting to note that there are no private social networks for individuals. By private I mean a website that would allow users to create multiple level of networks for different groups that s/he practically has.

    Yammer /Chatter have PSN for companies. I am talking about real multilayer networks for individual like me to interact with my college friends and my yoga group who have nothing in common.

    I know Facebook and such offers group features but they are not satisfying enough and Yahoo groups and such are ok but they are are real social networks.

  2. Dana April 8, 2011 Reply

    My favorite social networks are the local farmers market, my grandma’s kitchen table on Sundays, and the car line at our school.

  3. aeoneal April 9, 2011 Reply

    Not a bad compilation, but there’s a crucial missing network: LiveJournal. Around since early 1999, LiveJournal sits under the "blogging related" category, and gets 180x the traffic of OpenDiary and 4x the traffic of Xanga or Friendster.

  4. John Mac Donald April 12, 2011 Reply

    Great list and yes there are always more as mentioned above, personally I was surprised not to see Squidoo mentioned, I love that Giant Squid guy.
    That said there were many here I’ve yet to try, thanks for the list.

  5. JohnMst April 14, 2011 Reply

    Great list no doubt. There are some newcomers that are noteworthy like garden-share.com.

  6. Micol April 16, 2011 Reply

    Great list. I would like just to add an information: Viadeo has more than 5.5 milions members in China with the local brand Tianji

  7. MyTradeZone August 13, 2011 Reply

    Here’s one that didn’t make the list above: http://www.MyTradeZone.com

    It’s the B2B social network for businesses to connect and trade with other businesses. Companies can sign up and create their company profile, follow other companies, share news, and network through the marketplace and community.

  8. M Ali Jutt October 16, 2012 Reply

    hi!

    You can run your own social networking site just like http://4sharesite.com.

    Thanks

  9. David Gil May 4, 2013 Reply

    Nice list!

    I’d add another category: "health related networks", which is a emerging area with a lot of interesting applications. Maybe an specific post for that?

    You can add there sites such as

    - http://www.patientslikeme.com – ePatients health tracking and sharing community
    - http://www.qoolife.com – health professionals meet ePatients site
    - http://www.healthunlocked.com – patient associations community builder

    You can find many other exciting examples out there!

  10. elrhon zion June 26, 2013 Reply

    Great Lists of SN.

  11. Pierce September 2, 2013 Reply

    On the Jcow social networking cms the biggest one made is Socializare.net for sure. It has 55K members at moment.
    The most interesting thing about this network it is ,it is made by one freeware software and freeware 3rd party modules. The creation of this website took one year but the total cost was 200 usd.

  12. veronica wilson September 10, 2013 Reply

    Face book, Linked in, twitter ,Google plus are much familiar to us but have you ever heard about these unique social networking sites which are limited up to some unique group of people.

    Here is the List of Five Unusual Social networking sites

    http://www.cbronline.com/news/social/unusual-social-networking-sites

  13. Mustafa September 21, 2013 Reply

    Try Soicallook. It has all features of facebook and some other additional features are also added such as polls, forums, quizzes, music, etc.
    Give it a try its worth it….
    http://www.sociallook.tk

  14. Socialhook September 26, 2013 Reply

    Try Soicalhook. It has all
    features of facebook and
    some other additional
    features are also added
    such as polls, forums,
    quizzes, music, etc. Give it a try its worth it…. http://www.socialhook.tk

  15. Sheree Evnas January 7, 2014 Reply

    Gruubi.com is a new and growing social network for the LGBTQ communities worldwide.

    Gruubi is a place to be yourself. Connect with like-minded people, find events, book travel, shop online and unite for a cause.

    You may be a couple seeking other couples for friendship, single and looking for dating opportunities, a parent of LGBTQ youth seeking advice and friendship from other parents, or LGBTQ mums and dads looking for others with kids.

    Its a great look siting and Gruubi is mobile/ tablet friendly and its free to join, chat and send messages without limitations. You do not have to pay and membership cost.

    http://www.gruubi.com

  16. sean February 9, 2014 Reply

    One more general social networking website http://crokes.com

  17. Kanhaya Kumar February 11, 2014 Reply

    One more website for professional people. which is bridging gap in college,student and company.
    http://www.apnaorbit.com

  18. Linda March 7, 2014 Reply

    I agree that LiveJournal.com should be included too, it’s extremely popular in Russia. And this one – FavoriteWords.com – might get into your excellent list of most popular social networks within a few years as well because it is both cool and useful.

  19. NerdyBug March 14, 2014 Reply

    Hi. That’s a pretty extensive list there, and I saw a lot of networks I know. But try this one: WeHeartIt.com. It’s a great website for ages around thirteen to twenty, and it’s pictures, drawings, quotes and more. Great inspirational website, also availible on the app store.

  20. SnaFFa March 24, 2014 Reply

    Please add SnaFFa to your list
    http://www.snaffa.com/

  21. sindu April 11, 2014 Reply

    Nice list….thanks for sharing
    http://esyncsecurity.com

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