Practical Ecommerce

5 Content Curation Tools for Social Sharing

Many of us use popular social networks like Facebook, Twitter and LinkedIn. Yet there are hundreds of others, most of which you likely have never heard of.

Some of these lesser known digital outposts are worth discussing, however. Over the past few weeks I have reported on three: StumbleUpon, Delicious and Google+. In this article I list five others, each of which faciliates the aggregating and organizing of existing content — i.e. “curating” — and social sharing.

The importance of content curation cannot be understated. Today, we are inundated with information that’s vying for what has become an increasingly scarce commodity: our attention. Those individuals or businesses that serve as curator, filtering out all but the best, most relevant content will benefit from increased social capital and, therefore, attention. The following sites provide a means to accomplish that curating function.

1. Start Your Own Online ‘Newspaper’ is a content curation service that enables people to publish an online “newspaper” based on topics of interest to them or the community they seek to influence. The social tie-in is that readers can share the paper with friends and followers.

What works for individuals can also work for businesses. For example, a number of ecommerce merchants have started their own aggregation sites — searching “ecommerce” with “news” at produces this list. Here are a few examples from Practical eCommerce readers and contributors.

E-commerce Morning News by Travis Ebel

#eCommerce Daily News by Sarah Spagnudo

Ecom Experts Daily by Shawna Seigel draws content from the following social networks: Twitter, Facebook and Google+. It can also aggregate content from RSS feeds.

Setting up a “paper” requires little effort.

  • Decide on a topic.
  • Login using your Twitter or Facebook account.
  • Give your paper a name.
  • Pull in content from the aforementioned networks, use RSS feeds or a combination of both.
  • Select a language. supports English, German, French, Spanish, Japanese, Dutch and Portuguese.
  • Choose a list of categories to which you will assign content.
  • Publish.

The paper can be published daily, two times a day — morning and evening — or weekly, and it can be syndicated via Twitter, Facebook and email. You can also embed the paper on your website or blog.

Currently, Small Rivers — the company that created — runs display advertising on each paper. Plans are in the works to enable paper owners to replace such advertising with their own.

2. Share News of Interest with Your Community

Digg is a social network for sharing content with a community of followers who can then rate the value of the content through “Diggs.” Highly rated content gets moved up, enabling it to receive more views and, as a result, more clicks-throughs.

While it shares some of the same attributes as StumbleUpon, my own experience with Digg is that it delivers much less traffic, perhaps because category options are very general, even generic.

For example, there is no category for ecommerce. Everything related to the topic has to fall under either “business” or “technology.” A greater diversification of posting categories would doubtless improve the site’s relevance as a tool for social sharing.

3. Put a ‘Sphinn’ on the News

Sphinn is a content aggregation site similar to Digg. But Sphinn is designed for sharing news of interest to online marketers. Unlike Digg, which relies on users to rate content, Sphinn uses a team of editors to decide the most important articles to feature each day.

Its editorial staff presumably tries to ensure that content is on-target, non-promotional and free from spam, a problem that has plagued Digg and other social sharing sites.

4. Content Sharing Especially for Bloggers

Technorati is a blog search engine and directory that indexes content from more than a million blogs.

Founded in 2002, Technorati’s heyday pre-dates the advent of social networks like Facebook and Twitter. Recently, however, the site expanded to a media company, providing advertising and other services to blogs and social media sites.

To be included in Technorati’s directory, bloggers must set up an account and submit the blog’s URL.

5. Do It Yourself Version of Digg

Pligg is a content management system designed to allow anyone to create his or her own version of Digg. It was created by third-party developers and has no relationship to Digg other than the fact it mirrors its functionality.

Pligg can be downloaded to a server and comes with a variety of default templates. Some technical expertise is required to make full use of the platform, however.

Here are some sample sites built using Pligg.

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Comments ( 8 )

  1. Silvio Scotti November 28, 2011 Reply

    What about these: high quality, fine grain content curation (plus collaboration)
    Bundlr: good for photos and videos
    Scoopit: quick tool (just a bit dark)
    Kurat: news with republishing options

    IMHO these are closer to the "content curation" concept than the ones presented here.

  2. Paul Chaney November 29, 2011 Reply

    Silvio, thank you for bringing those sites to our attention. I’ll certainly check them out and perhaps include them in a later article.

  3. Toni Hopponen December 1, 2011 Reply

    Hi Paul,

    Thanks for the great review! Pligg seems extremely interesting – have not seen before.

    We are building a content curation & marketing tool called Flockler Magazine ( . Let me know, if you’d like to test it and I’ll send you an invite!


  4. chrism December 21, 2011 Reply

    Paul, thanks for sharing what I think is going to become an important aspect of e-commerce landscape in 2012.

    The ideal curation solution, is where you can curate content information into your own CMS solution so that instead of driving people to a 3rd party site (like it would be good to have the user experience on your own domain?

    Some interesting sites such as are breaking new ground in e-commerce curation space, but the sweet spot in my opinion would be getting industry news and reviews about specific products you merchandise onto your own domain.

    The best example I can provide is look at a consulting company such as and then look at their curated industry news section on their site News -> Industry News, which shows how they are getting SEO benefit and thought leadership on their own domain.

    Thanks, Chris

  5. William September 3, 2013 Reply

    A long waited one. Well impressed with new way ideas compatible with social media news and web tips. Get instant backlinks for your site at social bookmarking site of Mspidy. Share your stories ! Content sharing place.

  6. Julien October 9, 2013 Reply

    What about sharing content that matters by leveraging link sharing, RSS and twitter curation! There are tools like that allow to save, comment, annotate and collaborate around content that matters before going out on the open web with it.

  7. FeedCurator May 19, 2014 Reply

    Hi Paul, Thanks for this very informative article on content curation tools for social sharing. You can also check It has a content aggregator, content curator and rss publisher.


  8. Sergiy March 17, 2016 Reply

    Take a look at Contentle (
    Contentle is the social bookmarking and content curation tool.

    More specifically:
    – Each user can create his/her own classification to organize items
    – All bookmarks have previews with page screenshots
    – Users can collect not only bookmarks, videos or images but also text items i.e. quotes, articles, snippets
    – GF-Markdown markup allowed in item descriptions
    – Items can be shared by mail
    – Internal RSS-reader

    This is far from exhaustive list of features.