This article builds on “Facebook Timeline Cover Images: 6 Pointers,” my article last week.
Here are five ways to creatively use Facebook Timeline cover images, which Facebook calls “Covers,” with 12 examples from small businesses, large retail brands and others.
1. Integrate a Profile Image into Timeline Cover
A fun way to create a unique Timeline cover is to integrate the 120×120 profile image with it. This technique can be used when focusing on a certain product or a company logo. Here are three examples, one from a small business and two from large retail brands.
Steve Weiss Music’s cover image features a photo of the owner standing next to his store’s sign. A screen shot of his t-shirt, which contains the company’s “King Gong” logo, is used as the profile image.
Coca-Cola is no stranger to Facebook. Its Fanta brand incorporates the product’s label as the profile image.
Ford uses a photo of its headquarters as the Cover and includes an excerpt with the Ford logo as the profile image.
2. Tie the Cover to a Promotional Campaign
Even though Facebook prohibits the use of cover images in a promotional manner, home decor company Kirkland’s has found a way to do so without violating the rules. Its Cover is tied to a Facebook game app called “This or That.” The cover image changes weekly, with the progress of the game.
The New Leaf in Learning Facebook page features a Cover promoting a blogger outreach related to its conference. The page itself reports on the conference and provides Facebook Fans with insights to conference events.
Document service LegalZoom.com used its cover to promote March as “National Start-Your-Business Month.”
3. Build Your Brand with Strong Visuals
T-shirt design company TypographyShop.com uses strong visual images of its products and people wearing them. For branding purposes, the company created a cover that closely resembles the design of its website.
Canadian health and beauty products ecommerce company Well.ca created an image featuring a selection of its products as if they were located in a brick and mortar retail store.
Clothing company Johnny Cupcakes puts its brand front and center with a package featuring its logo. Sometimes simpler is better.
4. Use Covers to Tell a Story
Facebook refers to its content as “stories.” Covers can convey that concept, as well. Here are two examples:
Motorcycle parts supplier J&P Cycles “sells the sizzle” with its cover image, which focuses on what every cyclist dreams of: the open road.
Travel Oregon’s Cover features a backpacker overlooking a mountain lake.
5. When Appropriate, Use Humor
Not every business can make use of humor. But for those that can, humor can be effective, such as the following example from Bacon Hot Sauce.