Twitter offers several ways to integrate tweets into a retailer's website. Showing tweets increases the number of followers. It also keeps the website updated with new content. And it serves increase the community around the retailer's brand.
With that in mind, here are three of the most popular ways to easily integrate tweets into your website: "Profile Widget," "Faves Widget" and "Embeddable Tweets."
The Profile Widget displays the most recent Twitter updates on any web page. To customize and install the widget, go to the Profile Widget page at Twitter.com, then follow these steps.
Step 1. Insert the username of the Twitter account in the "Username" field.
Step 2. Click "Preferences" in the left-hand column and decide on the following options.
- Poll for new results. I recommend "Yes."
- Include scrollbar. If clicked, this option allows users to scroll to see older Tweets.
- Behavior. You can choose either "Timed Interval," which loads Tweets based on a time frame determined by you — 30 minutes is the default — or "Load All Tweets," which loads the latest Tweets based on a number you set. Four is the default, but you can choose whatever number you wish.
Step 3. Click "Appearance" in the left-hand column to set the color scheme. Choose one that matches the look of your website.
Step 4. Click "Dimensions" in the left-hand column to determine height and width parameters.
Step 5. Click the "Test Settings" button to preview the widget and make necessary changes.
Step 6. Click the "Finish and Grab Code" button, then copy and paste the HTML code into your website.
The Faves Widget allows you to show off your favorite tweets, by pulling in tweets you have starred as favorites.
Customization of this widget follows the same steps as that of the Profile Widget, with one difference. Under the "Settings" option, along with Username, there are two additional fields: Title and Caption.
The Title field defaults to the term "The best of Twitter according to." But it can be changed according to your preference. The Caption field should contain your company's name.