Before you spend any money on a search-engine-optimization campaign for your website, take advantage of Google’s free tools to optimize your site and increase its PageRank. And if you are just starting out with SEO, check out Google’s Search Engine Optimization Starter Guide PDF.
Here is a list of free Google tools for your website’s SEO campaign. There are keyword and trend tools, website optimization tools, tools to increase your backlinks, and more. All of these tools are free.
Google Analytics lets you measure sales and conversions, and gives you access to your visitors’ behavior. Understand which parts of your website are performing well, measure the success of your social media programs, and create better-targeted ads. Price: Free for users with less than 5 million page views a month.
Google Webmaster Tools show you how Google crawls and indexes your site. Learn about any problems Google is having indexing your site's URLs. Identify the top search queries that drive traffic to your site, as well as any links to your site. Share information, such as how often your important pages change, to improve your site’s visibility. Price: Free.
Google Insights for Search lets you compare search volume patterns across specific regions, categories, and time frames for any search term or phrase. Track search terms, and find potential customers based on their search volume. Price: Free.
Google AdWords Keyword Tool is a great way to get keyword ideas and find the best text for your audience. Identify what words or phrases will drive the most traffic to your site. Determine what keywords are the most profitable if you plan to use Google AdSense. Price: Free.
Google Alerts are, according to Google, "emails sent to you when Google finds new results — such as web pages, newspaper articles, or blogs — that match your search term." Enter a keyword or phrase, the type of data you want to retrieve, the volume of results you’d like, and get it all via email. Monitor your competitors or track the latest relevant Google results. Price: Free.
Google Trends give you popular search terms. You can also compare trends for multiple search terms, or get daily unique visitors for multiple sites. Take advantage of trends in your keyword campaigns to get a jump on your competitors. Price: Free.
I am a programmer from San Francisco and have spent my career working for top SEO/ reputation management companies. Through my experience, I have come to discover that SEO companies are unethical with how they present their services. They convince people who aren’t tech savvy that SEO is technologically advanced and should be left in the hands of an expensive professional, but that is not true. Anyone can do SEO easily.
That is why I chose to branch out and create SearchManipulator.com, based off “do-it-yourself” SEO software. Our mission is to give you the power to manipulate search results in your favor, without having to pay the high prices asked by SEO companies. I'm not trying to make money for myself or my company, I am trying to bring honesty back into this industry. Money means nothing to me, which is why I'm giving away the software for free. All I ask is that you make a generous donation to "The Susan G Komen for the Cure" (ww5.komen.org/Donate/Donate.html) or a similar charity in honor of Breast Cancer Awareness month, and for my grandmother who is bravely fighting the disease.
The free SEO software: https://chrome.google.com/webstore/detail/hkmomhohdpkpinbmkmckhkofedoohjeh. You have to download "Google Chrome" (www.google.com/chrome), which is a free web browser from Google. It's faster and more reliable than Microsoft Internet Explorer or Mozilla FireFox.
Very informative article and useful information and tools outlined for anyone wishing to cut their teeth on monitoring their website/page performance. Although I use an inexpensive premium software programme which puts all my tools under one roof: 'Webfire' for my on and off page Google-Seo work I also use a few of the above mentioned tools.
Please note even though the above tools will aid your work you must be aware they are only aids and you do have to role up your sleeves and get down and dirty with a load of work that need to be consistently done namely:
- Page Content
- Regular Content Updates
I have gone a stage further and set up a small information page purely to outline the 6 SEO Fundamentals you need to implement to play with the big boys ... If your serious about steadily climbing the search engine rankings.
On exit I would like to reiterate that the above fore mentioned free Google-Seo tools will be of great valuable to you and even if you don't use all you will be in a good place if you use at least one or two along with your bread and butter SEO work. If you're wondering what the Bread And Butter work is... Quality Content and Updated Relevant information.
Don't forget at your leisure you may wish to recap on the 6 Fundamentals SEO you need to employ to your Internet presence.
Stan Nelson. (Webfire from Stan Nelson)