Working on your summer reading list? Here is a list of new ecommerce and Internet-marketing books for summer 2012. There are new titles on social media, handcrafted Pinterest businesses, search engine optimization, and even a title on creating short product videos.
This list was compiled using Amazon.com. From Amazon’s "Books" category, I selected “Browse Subjects” and chose the "Business & Investing" sub-category. From there, I selected "Industries & Professions," and chose "E-commerce." Then I handpicked titles from that group, based on customer ratings and relation to ecommerce.
New Ecommerce Books
Platform: Get Noticed in a Noisy World by Michael Hyatt
In this step-by-step guide, blogger Michael Hyatt takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, and entrepreneurs are doing differently to win customers in today's crowded marketplace. Kindle $9.43; Hardcover $13.68.
By Invitation Only: How We Built Gilt and Changed the Way Millions Shop by Alexis Maybank and Alexandra Wilkis Wilson
The authors and company founders share their perspective in this story of Gilt Groupe, an online fashion-industry startup with a valuation of more than $1 billion. Follow Gilt.com’s birth, rise, and evolution, as the founders show how they juggled the conflicting needs of their suppliers, engineers, marketers, and potential investors. Find out how they blended their individual strengths and weaknesses and managed their rapidly growing team. Kindle $14.99; Hardcover $15.98.
Velocity: The Seven New Laws for a World Gone Digital by Ajaz Ahmed and Stefan Olander
Written as a conversation between the authors — Stefan Olander, vice president of digital sport at Nike and Ajaz Ahmed, founder and chairman at agency AKQA — this book presents seven new laws for businesses and individuals in a world that is dominated by rapid change and digital technology. Its examples illustrate key lessons, together with insights, ideas, and inspiration that individuals and businesses must adopt to thrive. Kindle $12.99; Paperback $14.04.
This book is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Create a blueprint for integrated search, social media and content marketing strategy. Develop guidelines, processes and training to scale online marketing success. Kindle $13.72; Hardcover $14.71.
Social Business By Design: Transformative Social Media Strategies for the Connected Company by Dion Hinchcliffe, Peter Kim, and Jeff Dachis
This book explores how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, this guide shows how to choose and implement a social business strategy and maximize its impact. Kindle $14.99; Hardcover $19.18.
iPhone Millionaire: How to Create and Sell Cutting-Edge Video by Michael Rosenblum
This is a guide on creating short-form video to sell your products and your brand. Author Michael Rosenblum has founded several media companies, including nyvs.com, The Travel Channel Academy, Video News International, and has trained more than 40,000 people to work as independent video journalists. Paperback $17.58.