14 New Ecommerce Books for Summer 2013
Here is a list of new ecommerce and Internet-marketing books for summer 2013. There are new titles on digital marketing, A/B testing, search engine optimization, inbound content marketing, mobile commerce, email strategies, social influence, and drop shipping.
I compiled the list using Amazon.com. From Amazon’s “Books” category, I selected the “Business & Investing” sub-category. From there, I selected “Industries & Professions,” and chose “E-commerce.” Then I handpicked titles from that group, based on customer ratings and relation to ecommerce.
New Ecommerce Books
Strategic Digital Marketing: How to Apply an Integrated Marketing and ROI Framework for Your Business by Eric Greenberg and Alexander Kates
Thinkers from the Rutgers Center for Management Development reveal the digital marketing secrets that have helped Merck, Johnson & Johnson, and other top companies succeed. Learn new frameworks for understanding, applying, and implementing digital marketing strategies within organizations. It includes clearly defined and easy-to-use tools that help readers determine the return on investment of their efforts. Hardcover $19.74.
A/B Testing: The Most Powerful Way to Turn Clicks Into Customers by Dan Siroker and Pete Koomen
A/B Testing outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing to determine the most effective way to increase your conversion rate. Hardcover $16.12.
The Year Without Pants: WordPress.com and the Future of Work by Scott Berkun
The Year Without Pants shares the secrets of WordPress.com’s phenomenal success from the inside. It offers an insider’s account of how an amazing, powerful organization achieves impressive results. Gain insights on productivity and leadership from the kind of workplace that might be in everyone’s future. Hardcover $18.62.
Inbound Marketing and SEO: Insights from the Moz Blog by Rand Fishkin and Thomas Høgenhaven
As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. Rand Fishkin and Thomas Høgenhaven provide insight in this anthology of articles from The Moz Blog. Paperback $18.33.
Mobile Influence: The New Power of the Consumer by Chuck Martin
Mobile Influence identifies six specific moments in the timeline of a sale that marketers must target effectively to reach the mobile buyer. From location-based marketing to mobile payment systems, this model provides marketers with the tools necessary to build a new sales framework. Kindle $12.74; Hardcover $20.19.
Semantic search techniques are already transforming Google’s search results. Google Semantic Search demystifies Knowledge Graph, TrustRank, Author Rank, personalized and mobile search, social media activity, and much more. Learn how Google is delivering answers, not just links — and what it means to you. Paperback $17.65.
Klout Matters: How to Engage Customers, Boost Your Digital Influence–and Raise Your Klout Score for Success by Gina Carr and Terry Brock
The leading social media influence scoring tool, Klout has scored more than 100 million people and companies. Klout Matters offers simple-to-use strategies to expand influence, get more business, and drive profits. It provides specific steps to remain competitive in an increasingly crowded and noisy marketplace. Paperback $12.84.
Ultimate Guide to YouTube for Business by Jason Rich
From video production to promotion, Ultimate Guide to YouTube for Business details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Get a full tutorial on pre-production and production essentials. Learn how to drive viewers to your business, making money while promoting. Paperback $16.63.
Stand Out: A Simple and Effective Online Marketing Plan for Your Small Business by Aaron N Fletcher
In Stand Out, online marketing expert and Geek-Free Marketing founder Aaron Fletcher shows every small business owner — no matter their skills or budget — how to create an easy-to-follow road map to increase online visibility, bring more traffic sites, generate more leads, increase profit, and grow. Paperback $14.05.
The Email Revolution: How to Build Brands and Create Real Connections by V. A. Shiva Ayyadurai and Leslie P. Michelson
In 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. From there, he managed email for the Clinton administration and created email-sorting software for some of the largest companies in the world, including Nike, AT&T, Toyota, and J.C. Penny. Learn how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in creative ways. Hardcover $16.84.
Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Hardcover $16.64.
Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers (even competitors) in the community. Built-In Social provides a step-by-step approach to building a business channel that aligns your business with its ideal customers and ensures your organization’s continued relevance and success. Kindle $11.99; Hardcover $18.51; Audible $17.46.
With the popularity of Etsy and Pinterest, serious craft buyers and sellers are turning to the online world to buy, sell, and promote beautiful, homemade creations. This A-Z guide provides expert advice on building an online presence and getting your creations into the hands of buyers. Paperback $11.82.
Wholesale 101 provides the tools and insight you need to launch a successful business by combining various platforms — business-to-business sites, trade shows, trading companies — into a powerful product sourcing strategy. Whether you’re looking to drop ship from wholesalers and manufacturers or import product direct to sell in your store, this book guides you through the complicated world of product sourcing. Kindle $9.99; Paperback $14.92.