Jerry is the founder of Retention Science, a Retention Automation Platform that turns Big Data analytics and predictive algorithms into actionable retention marketing campaigns.
Prior to founding Retention Science, Jerry was a former E-Commerce operator and a founder of two E-Commerce marketing technologies, including incentiBox, a social media referral platform. Earlier, Jerry was an analyst with Morgan Stanley and an engagement manager with BearingPoint Management Consulting — i.e., KPMG Advisory — where he advised FORTUNE 50 companies including Chevron on product pricing strategies. He was most recently an advisor to the CFO of Clear Channel, working on digital sales initiatives and iHeartRadio. Jerry currently serves on the Board of Directors of Penango, an enterprise email and cloud security company.
Online retailers are finding the “bricks-and-clicks” strategy to be an effective way to serve and engage shoppers. Perhaps that is why an increasing number of ... Read More »
Ecommerce companies now have access to data sources and tools to empower decision-making. This post explores some of the sources and tools, and the kinds ... Read More »
The use of customer data can help you make smarter decisions that can improve your store, enhance the shopper experience, and increase conversions. When used ... Read More »
One of the biggest mistakes that small ecommerce merchants make with data security is assuming that they’re too insignificant to be targeted by hackers. This ... Read More »
Email marketing remains crucial to most ecommerce companies. Attracting and retaining new subscribers is key to that effort.
Merchants no longer have to guess which subscription ... Read More »
February 27, 2014 • Jerry Jao
Collecting data about shoppers is essential for ecommerce businesses. Demographic, social, and behavioral data provides insights to merchants for marketing campaigns, product improvements, and to ... Read More »
February 13, 2014 • Jerry Jao
Ecommerce businesses increasingly rely on cloud-based applications, such as hosted shopping carts, analytics platforms, cloud-based accounting, customer service tools, and more.
To operating smoothly, a merchant’s ... Read More »
January 23, 2014 • Jerry Jao
Implementing an effective content marketing strategy can be a challenge. Coming up with ideas, developing content, and distributing it takes work. Many businesses feel that ... Read More »
Fatigue or lack of enthusiasm in the afternoon is a common problem for many office workers. Those of us running Internet businesses are especially susceptible ... Read More »
December 26, 2013 • Jerry Jao
Sending all traffic to a generic landing page can be a mistake for ecommerce owners.
Remember that shoppers who found your store via paid search are ... Read More »