Practical Ecommerce

    Jerry Jao

    Jerry Jao

    Jerry is the founder of Retention Science, a Retention Automation Platform that turns Big Data analytics and predictive algorithms into actionable retention marketing campaigns.

    Prior to founding Retention Science, Jerry was a former E-Commerce operator and a founder of two E-Commerce marketing technologies, including incentiBox, a social media referral platform. Earlier, Jerry was an analyst with Morgan Stanley and an engagement manager with BearingPoint Management Consulting — i.e., KPMG Advisory — where he advised FORTUNE 50 companies including Chevron on product pricing strategies. He was most recently an advisor to the CFO of Clear Channel, working on digital sales initiatives and iHeartRadio. Jerry currently serves on the Board of Directors of Penango, an enterprise email and cloud security company.


  • ArticlesManagement

    7 Ways to Protect Ecommerce Customer Data

    7 Ways to Protect Ecommerce Customer Data
    April 4, 2014 •

    One of the biggest mistakes that small ecommerce merchants make with data security is assuming that they’re too insignificant to be targeted by hackers. This simply isn’t true. According to Verizon’s 2012 Data Breach Investigations Report, 71 percent of the 855 data breaches it examined occurred ... Read More »

  • ArticlesMarketing

    Using Data to Attract, Retain Email Subscribers

    Using Data to Get Off on the Right Foot with New Customers
    March 17, 2014 •

    Email marketing remains crucial to most ecommerce companies. Attracting and retaining new subscribers is key to that effort. Merchants no longer have to guess which subscription offers have the widest appeal. With testing, merchants can produce sign-up forms that appeal to their audiences and receive the ... Read More »

  • ArticlesManagement

    4 Mistakes to Avoid with Ecommerce Customer Data

    4 Mistakes to Avoid with Ecommerce Customer Data
    February 27, 2014 •

    Collecting data about shoppers is essential for ecommerce businesses. Demographic, social, and behavioral data provides insights to merchants for marketing campaigns, product improvements, and to offer better customer service. However, when not implemented correctly, data-centric strategies can do more harm than good. Below are four common mistakes ... Read More »

  • ArticlesDesign & Development

    How to Integrate Cloud-based Platforms

    How to Integrate Cloud-based Platforms
    February 13, 2014 •

    Ecommerce businesses increasingly rely on cloud-based applications, such as hosted shopping carts, analytics platforms, cloud-based accounting, customer service tools, and more. To operating smoothly, a merchant’s cloud-based apps should integrate with each other, to save time and to otherwise prevent data loss and ensure accurate reporting. It’s ... Read More »

  • ArticlesMarketing

    3 Steps to Efficient Ecommerce Content Marketing

    3 Steps to Efficient Ecommerce Content Marketing
    January 23, 2014 •

    Implementing an effective content marketing strategy can be a challenge. Coming up with ideas, developing content, and distributing it takes work. Many businesses feel that they don’t have the time or resources to do it regularly. Here are three steps for ecommerce companies to achieve content ... Read More »

  • ArticlesManagement

    6 Tips to Beat the Afternoon Slump

    6 Tips to Beat the Afternoon Slump
    January 8, 2014 •

    Fatigue or lack of enthusiasm in the afternoon is a common problem for many office workers. Those of us running Internet businesses are especially susceptible because most of our activities are carried out online — unless we are fulfilling orders, counting inventory in a warehouse, ... Read More »

  • ArticlesConversion

    6 Tools for Building Unique Landing Pages

    6 Tools for Building Unique Landing Pages
    December 26, 2013 •

    Sending all traffic to a generic landing page can be a mistake for ecommerce owners. Remember that shoppers who found your store via paid search are different from those who clicked on a Facebook post or Twitter tweet. Therefore, to maximize conversions, tailor your offers, designs, ... Read More »

  • ArticlesManagement

    5 Tips for Managing Freelance Contractors

    5 Tips for Managing Freelance Contractors
    December 17, 2013 •

    Outsourcing non-core or seasonal tasks can allow you to focus on essential duties. It can also be a wise financial decision because hiring freelancers doesn’t come with full-time expenses such as equipment or benefits. But it also has its downsides. Outsourcing often comes with time, distance, ... Read More »

  • ArticlesConversion

    Big Data Requires Focus; Key Ecommerce Metrics

    Big Data Requires Focus; Key Ecommerce Metrics
    November 28, 2013 •

    Online consumers generate an avalanche of data. Product purchases; Facebook Likes and comments; Twitter follows; Pinterest pins; on-site searches; pages viewed; recommendations; clicks — consumers do it all, from different devices and locations. And it generates lots of data. Companies such as Amazon and Target have ... Read More »

  • ArticlesManagement

    5 Steps to a More Productive Ecommerce Business

    5 Steps to a More Productive Ecommerce Business
    November 13, 2013 •

    Ecommerce owners and managers seek improved productivity. Whether you’re looking to scale your business faster, launch new features, or streamline your operations, here are five productivity tips that I practice when running my businesses. Eat your Frog Early When you arrive in the office every morning, do ... Read More »

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