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    Steve Hammer

    Steve Hammer

    Steve Hammer is president and co-founder of RankHammer, a full service digital marketing agency. Steve's experience in online and traditional marketing allows a strategic and long-term view of search marketing. He has achieved extraordinary and sustainable results in several competitive online industries — often exceeding growth rates of 50 percent per year.

    Prior to RankHammer, Steve was director of search marketing for ACE Cash Express, general manager for Stir (a marketing agency), and a chemical engineer for BASF Corporation.

    He holds an M.B.A. from Kellogg School of Management at Northwestern University. Steve is active in Dallas, Texas and nationwide search marketing communities. He has spoken at numerous meetings and conferences, including SES, SMX, State of Search, Pubcon, and Interactive Insights Summit.

    Email Steve.


  • Conversion

    Using Google Analytics to Value Soft Conversions

    Using Google Analytics to Value Soft Conversions
    April 25, 2016 •

    The fantasy of ecommerce is that every user who visits a site is ready to buy. The data tells us otherwise. More than 90 percent of users leave without purchasing, and the ... Read More »

  • Conversion

    Google Analytics: 3 Ways to Use Transaction Data to Grow Revenue

    Google Analytics 3 Ways to Use Transaction Data to Grow Revenue
    March 29, 2016 •

    You’d be hard pressed to find an ecommerce operator that didn’t think that revenue was the most important metric. Revenue is easy to track, and most ecommerce platforms integrate revenue ... Read More »

  • Conversion

    For Ecommerce Analytics, Start with a Strategy

    For Ecommerce Analytics, Start with a Strategy
    February 17, 2016 •

    When the Powerball lottery hit $1 billion, a company had a brilliant marketing idea. It spent $20 on a lottery ticket and offered to share the winnings with anyone who ... Read More »