22 Essential Digital E-commerce Twitter Feeds
Our primary job as software vendors is to highlight the value of our products and convince consumers they're worth investing in. Twitter, currently with 140 million users, is an excellent place to market and find digital goods; to educate and be educated in best practices.
Here are 22 examples of digital and e-commerce experts who use Twitter to promote their products and services as well as provide marketing insights and establish positions of leadership.
@zdwigder - Zia Daniell Wigder researches e-commerce issues for Forrester and her Twitter feed is chock full of the newest information in global e-commerce. The updates here are an excellent resource for anyone interested in selling digital products across borders, providing valuable insight into the Brazilian, Chinese, Russian and Indian markets.
@nytimesbits - Roughly five years ago, the popular daily newspaper “The New York Times” began publishing a new section on the technology industry called “Bits” which will keep you in the loop about the latest tech news and offer broad analysis on the future of technology and business.
@CloudAve - The CloudAve blog is the place to go for information on how companies are utilizing cloud technology and marketing SaaS, PaaS, and IaaS products. This Twitter feed is the place to keep up with that blog.
@KISSmetrics – This analytics company contains a high amount of original content. They use simple, yet powerful headlines linked to blog posts and infographics containing a wealth of digital e-commerce best practices.
@chaoticflow – Nothing says “Shipping Optional” quite like a SaaS product. From the “6 Challenges of Creating Killer Cloud Brands” to “100% Customer Self-Service - The Holy Grail of SaaS” the Chaotic Flow blog by Joel York is another great resource for those interested in SaaS and cloud computing.
@AdSense - If you use Google AdSense to target your consumer base, I would recommend keeping up to date with the program and its service. You will find tips and tricks through the official Google Blog which includes videos of users and their actual success stories.
@avinash - Avinash Kaushik is perhaps the most well known authority on Google Analytics. His feed tends to highlight his personal interests, but these are combined with links to Avinash’s insights into website analysis and conversion optimization.
@Amazon - For those who subscribe to the main Amazon Twitter feed, you may be underwhelmed by the infrequent posts. These tweets are often simply RT’s of Amazon’s eight other Twitter accounts. But those subsidiary feeds, like @AmazonKindle or @amazonbooks, are a great example of how companies can segment their Twitter feeds to target different customer audiences with product promotions.
@jowyang - Jeremiah Owyang is the personable Industry Analyst at Altimeter Group, a company often mentioned by mainstream media. Jeremiah curates a variety of engaging information relevant to the digital e-commerce community. He frequently posts about a variety of topics: technology, business, e-commerce, and human interest stories.
@comScore - comScore’s Twitter feed is a bonanza of statistics and digital media trends. This type of analysis is excellent food for thought. Just don’t forget that "Statistics are no substitute for judgment," as Henry Clay once said.
@EmailInstitute & @theeMailguide – Both of these sites are dedicated to helping businesses optimize their email marketing, so follow them to learn best practice tips for improving emails lists or inspiration for design elements.
@ericries – Eric Ries is an expert in agile software development and coined the term “lean startup.” Follow Eric on Twitter and learn how you can bring better digital products to the market faster.
@ecommercetalk, @EcommerceView and @ecommercecho - These accounts serve as content curators for all things e-commerce and will help you keep your fingertips on the pulse of the global e-commerce business world.
@MarketingSherpa, @CLickZ and @Marketingland - If you sell software online, you need to stay on top of the latest in marketing expertise. These accounts can be a boon for those searching for case studies, discussions on designing sales funnels or a basic digital e-commerce education.
Twitter is a space to discover the “Who’s Who” of the software market and to learn from their experiences. Whose Tweets are you listening to?
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Rob Yoegel says:
Of course, I'm biased, but I would also suggest following @Monetate for news and views from conversion experts helping marketers deliver the ultimate online customer experience.