Spring is here. Here is a list of new ecommerce and Internet-marketing books for spring 2015. There are new titles on digital currency, Google Analytics, peer-to-peer economics, tax and legal strategies for small businesses, B2B marketing, social media, and crowdfunding.
I compiled this list using Amazon. From Amazon’s “Books” category, I selected “Business & Money.” From there I chose the “Processes & Infrastructure” sub-category and selected “E-commerce.” Then I handpicked titles from that group, based on customer ratings and relation to ecommerce. In addition, I selected a few titles from the “Small Business & Entrepreneurship” sub-category.
New Ecommerce Books
The Creator’s Code by Amy Wilkinson
Each of us has the capacity to spot opportunities, invent products, and build businesses — even $100 million businesses. The Creator’s Code unlocks the six essential skills that turn small notions into big companies. The book is based on 200 interviews with today’s leading entrepreneurs, including the founders of LinkedIn, Chipotle, Ebay, Tesla Motors, SpaceX, Airbnb, PayPal, Gilt Groupe, and Dropbox. Kindle $12.99; Paperback $15.68; Hardcover $19.89.
Coined: The Rich Life of Money and How Its History Has Shaped Us by Kabir Sehgal
Coined casts aside our workaday assumptions about money and takes the reader on a global quest to uncover a deeper understanding of the relationship between money and humankind. Author Kabir Sehgal explores the past, present, and future of money, including corporate currencies, alternative digital currencies, and the bright future for mobile payments. Kindle $14.99; Paperback $13.50; Hardcover $20.97.
Things a Little Bird Told Me: Creative Secrets from the Co-Founder of Twitter by Biz Stone
In Things a Little Bird Told Me, Biz Stone, co-founder of Twitter, discusses the power of creativity and how to harness it, through stories from his life and career. Stone tells pivotal and personal stories from his early life and careers at Google and Twitter, sharing his knowledge about the nature and importance of ingenuity. Paperback $12.97.
Peers Inc: How People and Platforms Are Inventing the Collaborative Economy and Reinventing Capitalism by Robin Chase
In Peers Inc, author Robin Chase, co-founder and former CEO of Zipcar, explores the sharing economy, crowdsourcing, collaborative production, and collaborative consumption. Beyond simple peer-to-peer interaction, Peers Inc looks at emergent models like peer-to-business, peer-to-government, and small business to big business. Not bound by the constructs of the industrial age, these new models are able to exchange expertise, networks, data, light, and energy, or whatever else creates value for both sides. Kindle $13.99; Hardcover $19.88.
The Tax and Legal Playbook: Game-Changing Solutions to Your Small-Business Questions by Mark J. Kohler
The Tax and Legal Playbook targets the leading tax and business issues among small business owners and delivers a practical guide to the fundamental tax and legal conflicts faced by new and established entrepreneurs. Written by attorney and CPA Mark Kohler, The Tax and Legal Playbook explains how to seek out the right professionals, confidently ask the right questions, and save time, money, and potential heartache. Paperback $15.37.
Google Analytics Integrations by Daniel Waisberg
Google Analytics Integrations is a step-by-step guide to integrate and analyze AdWords, Webmaster Tools, AdSense, YouTube, DoubleClick, and other tools using the Google Analytics interface. It offers practical and easy-to-implement guidance to capture information on your customer base and make your brand grow. Kindle $16.50; Paperback $21.78.
Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy by R “Ray” Wang
We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Organizations must pivot with and ahead of social, organizational, and technological shifts or risk being left behind. Disrupting Digital Business shows how organizations can surf the waves of change and how they can keep their promises. Kindle $15.12; Hardcover $20.52.
Personalized Digital Advertising: How Data and Technology Are Transforming How We Market by Diaz Nesamoney
Personalized Digital Advertising explores the current state of digital advertising, reviewing best practices. Then it previews emerging disruptive technologies and personalization approaches, showing how multiple products come together to radically improve advertising personalization and performance. Hardcover $38.82.
The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy by Kim Ann King
The Complete Guide to B2B Marketing helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation. Get comprehensive and actionable resources, including best-practices checklists, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a start-to-finish marketing communications case study. Hardcover $28.06.
Paid Attention: Innovative Advertising for a Digital World by Faris Yakob
Paid Attention explores how ideas move people and how advertising can and should change in response to changes in the communication landscape. Filled with real-world examples of campaigns from companies — including Sony, Red Bull, and HP — the book also contains practical advertising and branding templates and toolkits. Kindle $24.99; Paperback $18.60.
Understanding Social Media: How to Create a Plan for Your Business that Works by Damian Ryan
Understanding Social Media is a practical guide to create a social media plan for your business. The book draws on the experiences of over 200 marketers to create a comprehensive guidebook. It includes case studies from successful and failed campaigns, rules governing search and social, social media budgeting, social media return on investment, analytics, risk assessment and risk management, and more. Paperback $18.71.
Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level by Ryan Levesque
The ideas in Ask stem from a simple fact: The market that you are dealing with is not homogenous. Instead, your market — and every other one you can imagine — is made of distinct pockets of people who are all different from one another. The question of how to ask the right questions, and make money in the process, is more nuanced and more mysterious than it might seem. Kindle $6.39; Paperback $11.07.
The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the Market by Peter Hinssen
The Network Always Wins, from serial entrepreneur Peter Hinssen, shows you how to keep your company current with your market, engage with customers at a time when loyalty keeps fading into the background, and transform your organization into a network in order to thrive in an era of digital disruption. Kindle $19.25; Hardcover $24.82.
Digital Gold: Bitcoin and the Inside Story of the Misfits and Millionaires Trying to Reinvent Money by Nathaniel Popper
Digital Gold is New York Times reporter Nathaniel Popper’s history of Bitcoin, the landmark digital money and financial technology. It charts the rise of the Bitcoin technology through the eyes of the movement’s central characters, including an Argentinian millionaire, a Chinese entrepreneur, Tyler and Cameron Winklevoss, and Bitcoin’s elusive creator, Satoshi Nakamoto. Bitcoin has led to riches for some, and prison terms for others. Kindle $16.99; Hardcover $21.58.
The Crowdfunding Handbook: Raise Money for Your Small Business or Start-Up with Equity Funding Portals by Cliff Ennico
With the passing of the JOBS Act, small privately owned companies can raise capital from investors without going through the rigorous IPO and private placement processes. The Crowdfunding Handbook explains the JOBS Act and translates the regulations into a clear set of dos and don’ts for entrepreneurs and small-business owners looking to get in early and do things right. Paperback $15.81.