Craig Smith is the founder and managing director of Trinty Insight, a consultancy dedicated to the ecommerce sector. Craig oversees all active projects within the firm and his experience in ecommerce dates back to when online commerce first gained mainstream adoption.

He has developed ecommerce planning deliverables for some of America's most recognized brands and has developed business documentation for many ecommerce business initiatives, including an in-store pickup project and reverse logistics system implementation.

Craig also worked as a consultant for the ecommerce business unit at CIGNA Corporation. At CIGNA, Craig researched and developed the functionality requirements for MyCigna.com and was responsible for outlining an online eligibility and enrollment solution, estimated to save the enterprise $3.4 million in paper and productivity.

Craig has a MBA in eBusiness from Temple University and a BA in marketing from The Pennsylvania State University. He has been quoted discussing ecommerce in numerous publications including Internet Retailer, Apparel Magazine and thestreet.com.

He is also part of the executive forum of Coleman Research Group, an invitation only organization that serves institutional investors with topical expertise. Craig provides ecommerce perspectives and insights into Internet business models.