Recent Podcast Episodes
Tap Location Online to Drive Offline Sales
Here's a tip from Rob Friedman, executive president of Digital Element, on how to drive offline sales through geotargeting: "The con... 0 Comments | Read More »
PPC Ads on Bing?
Practical eCommerce recently asked asked a leading pay-per-click management firm, The Search Agency, what sort of initial results it... 0 Comments | Read More »
Accessibility Law in the United States
In the United States, there are no laws binding businesses to conform to any level of website accessibility. Many government and gov... 1 Comments | Read More »
Microsoft Bing Exec on Features of New Search Engine
Microsoft’s new search engine is called Bing. It launched on June 3, 2009 and observers have already described it as a dramatic im... 0 Comments | Read More »
Optimize the New Subscriber Experience
New subscribers to an email list generally have a higher interest level in the beginning, and therefore a higher tolerance for frequ... 0 Comments | Read More »
Compare Shipping Rates and Save
Miscalculating your shipping rates can cost you some big bucks. For example, a package weighing less than one pound shipped via U.S.... 1 Comments | Read More »
Tips to Educate and Inform Customers
Write web content to educate and inform your customers by making product facts interesting. Tell a story, be specific, and give exam... 0 Comments | Read More »
Differentiate Your Products and Your Store
Differentiating your online store from the hordes of competition is one of the most critical, profit-producing elements any ecommerc... 0 Comments | Read More »
Set A Tone With Product Descriptions
As you write copy for your e-store, imagine that you are speaking to your niche group in person. Set a tone with your copy and conti... 0 Comments | Read More »
Overcome Buyer Resistance
The web has been spoiled by scams, fraud, identity theft, phishing, email address harvesting, and spam-mail. Consumers are hesitant ... 0 Comments | Read More »
Mitigating Card Fraud
Credit card fraud costs online retailers billions every year. One piece of the security puzzle is customer involvement. There are ma... 0 Comments | Read More »
Make Your Site Accessible to Everyone
Making your ecommerce site accessible for customers with disabilities is good for business and the right thing to do. Some of your c... 0 Comments | Read More »
Make Your Site Easy to Navigate
Shoppers browsing to an ecommerce store don't want to be baffled by navigation. Be sure to provide clear labels that explain what a ... 0 Comments | Read More »
Get More Follows on Twitter
Here is how you can get more follows on Twitter: 1. Post a biography. It can help you get up to six times more followers. 2. Inclu... 0 Comments | Read More »
What Should You Tweet About?
Wondering what you should be tweeting about on Twitter? Here is some expert advice: Tweet about specials and discounts, or if you ar... 0 Comments | Read More »
Integrate Your Marketing Campaigns
Integrating social media, email marketing, and banner ads can make each outlet more effective. A consumer who receives your email pr... 0 Comments | Read More »
Take the eBay Sellers Challenge
The online mega auction site eBay recently announced the eBay Sellers Challenge, a contest designed to help online merchants develop... 0 Comments | Read More »
Marketing Tip From "Manhattan Marketing Maven"
Online marketing strategist Danny Flamberg is known as the "Manhattan Marketing Maven." He has has more than 25 years experience in ... 0 Comments | Read More »
Provide Contact Details
When potential customers have a difficult time contacting a website's administration, they can become frustrated and abandon the sal... 0 Comments | Read More »
Use Multivariate Testing
Use multivariate testing to enhance the on-site shopping experience by determining which combinations of on-page variables are incre... 1 Comments | Read More »
