Practical eCommerce

 

Pay-Per-Click Report Card: Loriswigsite.com

November 04, 2008 · by Greg Laptevsky

Lori’s Wigsite sells various brands of wigs for men and women. The owner asked Practical eCommerce to review her pay-per-click marketing efforts and examine how the company’s current agency does the job. Loriswigsite.com is running advertising campaigns on Google AdWords and Yahoo! Search Marketing. The monthly ad spend recently has been around $1,400 in Google and $200 in Yahoo!.

This episode is filed under eCommerce Articles and has the following keyword tags: ppc, pay per click.

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