Pay-Per-Click Report Card: Loriswigsite.com
Lori’s Wigsite sells various brands of wigs for men and women. The owner asked Practical eCommerce to review her pay-per-click marketing efforts and examine how the company’s current agency does the job. Loriswigsite.com is running advertising campaigns on Google AdWords and Yahoo! Search Marketing. The monthly ad spend recently has been around $1,400 in Google and $200 in Yahoo!.
This Storyline episode has the following keyword tags: ppc, pay per click.
