Accessibility: Making Video and Audio Usable For The Deaf
Using video and audio in a website increases the probability of an accessibility problem. Where text can be readily translated into a wide variety of alternative mediums for the disabled, the complex nature of video and audio make this kind of machine-generated comprehension nearly impossible. Add to that the fact that reading a transcript hardly conveys an experience equivalent to the excitement of an expertly-produced audio file, and it’s clear that marketers have a serious challenge when targeting the disabled using video and audio.
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